British Library: 002162 Digital Advertising and Specialist Marketing Support Framework

UK-London: Advertising campaign services.
Section I: Contracting Authority
      I.1) Name and addresses
             British Library, United Kingdom
             https://www.bipsolutions.com, London, NW1 2DB, United Kingdom
             Tel. +44 1937546387, Email: andy.kemp@bl.uk
             Contact: Andy Kemp
             Main Address: https://www.delta-esourcing.com/, Address of the buyer profile: https://www.delta-esourcing.com/
             NUTS Code: UK
      I.2) Joint procurement
      The contract involves joint procurement: No.
      In the case of joint procurement involving different countries, state applicable national procurement law: Not provided       
      The contract is awarded by a central purchasing body: No.
      I.3) Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-campaign-services./2594CTHN7D
      Additional information can be obtained from: the abovementioned address
      Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-title/2594CTHN7D to the abovementioned address       
      Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: https://www.delta-esourcing.com/tenders/UK-title/2594CTHN7D
      I.4) Type of the contracting authority
            Body governed by public law
      I.5) Main activity
            Recreation, culture and religion

Section II: Object
II.1) Scope of the procurement
      II.1.1) Title: 002162 Digital Advertising and Specialist Marketing Support Framework       
      Reference Number: 002162
      II.1.2) Main CPV Code:
      79341400 - Advertising campaign services.

      II.1.3) Type of contract: SERVICES
      II.1.4) Short description: The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing.
The primary organisations expected to utilise this arrangement as Contracting Authorities are:

British Library
British Museum
City of London Corporation (Barbican and Tower Bridge)
Museum of London
National Army Museum
National Gallery
Natural History Museum
National Museums and Galleries on Merseyside (NML)
National Portrait Gallery
Oxford University Gardens, Libraries and Museums
Royal Botanic Gardens Kew
Science Museum Group
Tate
The National Archives
V&A       
      II.1.5) Estimated total value:
      Value excluding VAT: 4,000,000       
      Currency: GBP
      II.1.6) Information about lots:
      This contract is divided into lots: No       
   
II.2) Description
      
      II.2.2) Additional CPV codes:
      79341400 - Advertising campaign services.
      
      II.2.3) Place of performance:
      UK UNITED KINGDOM
      
      II.2.4) Description of procurement: The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing.
The primary organisations expected to utilise this arrangement as Contracting Authorities are:

British Library
British Museum
City of London Corporation (Barbican and Tower Bridge)
Museum of London
National Army Museum
National Gallery
Natural History Museum
National Museums and Galleries on Merseyside (NML)
National Portrait Gallery
Oxford University Gardens, Libraries and Museums
Royal Botanic Gardens Kew
Science Museum Group
Tate
The National Archives
V&A

With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement.

The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below.

The specialist areas are split into:-
Digital Advertising
Digital Production
SEO & PPC
Other Digital Services
Retail
Fundraising
Community marketing
Education marketing
      II.2.5) Award criteria:
            Price is not the only award criterion and all criteria are stated only in the procurement documents            
      II.2.6) Estimated value:
      Value excluding VAT: 4,000,000       
      Currency: GBP       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 48       
      This contract is subject to renewal: Yes       
      Description of renewals: 1 x 12 month optional 12 month extension
      II.2.9) Information about the limits on the number of candidates to be invited:
             Envisaged minimum number: 5
             
      Objective criteria for choosing the limited number of candidates: Not provided
      II.2.10) Information about variants:
      Variants will be accepted: No
      II.2.11) Information about options:
      Options:       Yes             
      Description of options: 1 x 12 month optional 12 month extension
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2594CTHN7D       


Section III: Legal, Economic, Financial And Technical Information
   III.1) Conditions for participation
      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
      List and brief description of conditions:          
      Not Provided       
      III.1.2) Economic and financial standing          
      Selection criteria as stated in the procurement documents       
      List and brief description of selection criteria:       
      Not Provided    
      Minimum level(s) of standards possibly required (if applicable) :       
      Not Provided    
      III.1.3) Technical and professional ability    
      Selection criteria as stated in the procurement documents
      List and brief description of selection criteria:       
      Not Provided      
      Minimum level(s) of standards possibly required (if applicable) :          
      Not Provided   
      III.1.5) Information about reserved contracts (if applicable)   
      The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No       
      The execution of the contract is restricted to the framework of sheltered employment programmes: No    
      
   III.2) Conditions related to the contract
      III.2.1) Information about a particular profession    
      Reference to the relevant law, regulation or administrative provision:          
      Not Provided    
      III.2.2) Contract performance conditions          
      Not Provided          
      III.2.3) Information about staff responsible for the performance of the contract
      Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
   IV.1) Description RESTRICTED
      IV.1.1) Type of procedure: Restricted   
   
   IV.1.3) Information about a framework agreement or a dynamic purchasing system    
         The procurement involves the establishment of a framework agreement    
         Framework agreement with several operators       
         Envisaged maximum number of participants to the framework agreement: 2               
         The procurement involves the setting up of a dynamic purchasing system - NO    
         In the case of framework agreements justification for any duration exceeding 4 years: Not Provided    
   
   
   IV.1.6) Information about electronic auction:
      An electronic auction will be used: No
      Additional information about electronic auction: Not provided
   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes       
   IV.2) Administrative information
      IV.2.1) Previous publication concerning this procedure:
         Notice number in the OJ S: 2023/S 000 - 014472       
      IV.2.2) Time limit for receipt of tenders or requests to participate
       Date: 10/07/2023 Time: 12:00
      IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates: 27/07/2023       
      IV.2.4) Languages in which tenders or requests to participate may be submitted: English,       
      IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
         Duration in month(s): 3
      
      

Section VI: Complementary Information
   VI.1) Information about recurrence
   This is a recurrent procurement: No    
   Estimated timing for further notices to be published: Not provided
   VI.2) Information about electronic workflows
   Electronic ordering will be used No       
   Electronic invoicing will be accepted Yes       
   Electronic payment will be used Yes       
   VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.The primary organisations expected to utilise this arrangement as Contracting Authorities are:

British Library
British Museum
City of London Corporation (Barbican and Tower Bridge)
Museum of London
National Army Museum
National Gallery
Natural History Museum
National Museums and Galleries on Merseyside (NML)
National Portrait Gallery
Oxford University Gardens, Libraries and Museums
Royal Botanic Gardens Kew
Science Museum Group
Tate
The National Archives
V&A
With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-campaign-services./2594CTHN7D

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/2594CTHN7D
   VI.4) Procedures for review
   VI.4.1) Review body:
             British Library
       96 Euston Road, London, NW1 2DB, United Kingdom
       Email: andy.kemp@bl.uk
   VI.4.2) Body responsible for mediation procedures:
Not provided
   VI.4.3) Review procedure
   Precise information on deadline(s) for review procedures:    
    Not Provided    
   VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
   VI.5) Date Of Dispatch Of This Notice: 09/06/2023

Annex A