Capita is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GTR Marketing Media Tender |
| Notice type: | Contract Notice - Utilities |
| Authority: | Capita |
| Nature of contract: | Services |
| Procedure: | Restricted |
| Short Description: | GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI); and - Delivery of efficiencies. |
| Published: | 01/09/2023 17:54 |
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Section I: Contracting Authority
I.1) Name and addresses
Govia Thameslink Railway Limited
41-51 Grey Street, Newcastle upon Tyne, NE1 6EE, United Kingdom
Tel. +44 7510477677, Email: andrew.thompson2@capita.com
Contact: Andrew Thompson
Main Address: https://gtrailway.com/
NUTS Code: UK
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Newcastle-upon-Tyne:-Advertising-and-marketing-services./G92D7NYK4U
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via www.delta-esourcing.com to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: www.delta-esourcing.com
I.6) Main activity:
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title: GTR Marketing Media Tender
Reference Number: Not provided
II.1.2) Main CPV Code:
79340000 - Advertising and marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI); and - Delivery of efficiencies.
II.1.5) Estimated total value:
Value excluding VAT: 20,190,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: No
II.2) Description
II.2.2) Additional CPV codes:
Not Provided
II.2.3) Place of performance:
UK UNITED KINGDOM
II.2.4) Description of procurement: GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI) and - Delivery of efficiencies.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: 19,000,000
Currency: GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 51
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Not provided
Objective criteria for choosing the limited number of cadidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.4) Objective rules and criteria for participation
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No
III.1.6) Deposits and guarantees required:
Not Provided
III.1.7) Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Not Provided
III.1.8) Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Not Provided
III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
Inclusion of SLA and KPIs in contract terms.
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No
Section IV: Procedure
IV.1) Description RESTRICTED
IV.1.1) Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement - NO
The procurement involves the setting up of a dynamic purchasing system - NO
In the case of framework agreements justification for any duration exceeding 8 years: Not Provided
IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 14/11/2023 Time: 12:00
IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates: Not Provided
IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
Duration in month(s): 6
Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: No
Estimated timing for further notices to be published: Not provided
VI.2) Information about electronic workflows
Electronic ordering will be used No
Electronic invoicing will be accepted No
Electronic payment will be used No
VI.3) Additional Information: For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Newcastle-upon-Tyne:-Advertising-and-marketing-services./G92D7NYK4U
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/G92D7NYK4U
VI.4) Procedures for review
VI.4.1) Review body:
Royal Courts of Justice
, Strand, London, WC2A 2LL, United Kingdom
VI.4.2) Body responsible for mediation procedures:
Not provided
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
VI.5) Date Of Dispatch Of This Notice: 01/09/2023
Annex A
View any Notice Addenda
UK-Newcastle upon Tyne: Advertising and marketing services.
Section I: Contracting Entity
I.1) Name, Addresses and Contact Point(s):
Govia Thameslink Railway Limited
41-51 Grey Street, Newcastle upon Tyne, NE1 6EE, United Kingdom
Tel. +44 7510477677, Email: carl.baker@gtrailway.com
Contact: Carl Baker
Main Address: https://gtrailway.com/
NUTS Code: UK
I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No
I.6) Main activity:
Railway services
Section II: Object Of The Contract
II.1) Scope of the procurement
II.1.1) Title: GTR Marketing Media Tender
Reference number: Not Provided
II.1.2) Main CPV code:
79340000 - Advertising and marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: The procurement adopted a restricted procedure format and resulted in the award of a contract to the service provider that submitted the Most Economically Advantageous Tender. A contract notice was published to the Find a Tender service via the Delta e-sourcing portal. The Contract has been awarded for a duration of 51 months with optional extension provisions.
II.1.6) Information about lots
This contract is divided into lots: No
II.1.7) Total value of the procurement (excluding VAT)
Agree to publish? Yes
Value: 20,190,000
Currency:GBP
II.2) Description
II.2.1) Title: Not Provided
Lot No: Not Provided
II.2.2) Additional CPV code(s):
Not Provided
II.2.3) Place of performance
Nuts code:
UK - UNITED KINGDOM
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement: The following approach was undertaken: The procurement adopted a restricted procedure format run in accordance with the Utilities Contracts Regulations 2016. The procurement included two stages, a selection questionnaire (SQ) stage and then an invitation to tender (ITT) stage. A contract notice was published to the Find a Tender service via the Delta e-sourcing portal. The Contract was awarded to the service provider that submitted the Most Economically Advantageous Tender. The Contract has been awarded for a duration of 51 months with optional extension provisions.
II.2.5) Award criteria:
Agree to publish? Yes
Quality criterion - Name: Quality / Weighting: 50
Cost criterion - Name: Price / Weighting: 50
II.2.11) Information about options
Options: Yes
Description of these options:GTR has a unilateral right to extend the contract by up to 36 months beyond the Initial Term (Optional Extension).
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No
A dynamic purchasing system was set up: No
IV.1.6) Information about electronic auction
An electronic auction has been used: No
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S: 2023/S 000-025942
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No
Section V: Award of contract
Award Of Contract (No.1)
Contract No: GTR689
Lot Number: Not Provided
Title: Marketing Media Services
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 17/01/2024
V.2.2) Information about tenders
Agree to publish? Yes
Number of tenders received: 5
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
The contract has been awarded to a group of economic operators: No
V.2.3) Name and address of the contractor
Agree to publish? Yes
Contractor (No.1)
MSIX Communications Limited, 06665820
The Charlotte Building, 17 Gresse Street, Number 6, Evelyn Yard Entrance, London, W1T 1QL, United Kingdom
Tel. +44 2070799800, Email: info@msixandpartners.com
Internet address: https://www.msixandpartners.com/united-kingdom
NUTS Code: UK
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Agree to publish? Yes
Initial estimated total value of the contract/lot: 20,190,000
Total value of the contract/lot: 20,190,000
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
V.2.6) Price paid for bargain purchases
Value excluding VAT: Not Provided
Currency: Not Provided
Section VI: Complementary information
VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=837863610
VI.4) Procedures for review
VI.4.1) Review body
High Court of England & Wales
The Rolls Building, Fetter Lane, London, EC4A, United Kingdom
VI.4.2) Body responsible for mediation procedures
Not Provided
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided
VI.4.4) Service from which information about the review procedure may be obtained
Govia Thameslink Railway Limited
41-51 Grey Street, Newcastle upon Tyne, NE1 6EE, United Kingdom
VI.5) Date of dispatch of this notice: 25/01/2024
GTR Marketing Media Tender
UK-Newcastle upon Tyne: Advertising and marketing services.
Section I: Contracting authority/entity (as stated in the original notice)
I.1) Name and addresses
Govia Thameslink Railway Limited
41-51 Grey Street, Newcastle upon Tyne, NE1 6EE, United Kingdom
Tel. +44 7510477677, Email: carl.baker@gtrailway.com
Contact: Carl Baker
Main Address: https://gtrailway.com/
NUTS Code: UK
Section II: Object (as stated in the original notice)
II.1) Scope of the procurement
II.1.1) Title: GTR Marketing Media Tender Reference number: Not Provided
II.1.2) Main CPV code:
79340000 - Advertising and marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short Description: The procurement adopted a restricted procedure format and resulted in the award of a contract to the service provider that submitted the Most Economically Advantageous Tender. A contract notice was published to the Find a Tender service via the Delta e-sourcing portal. The Contract has been awarded for a duration of 51 months with optional extension provisions.
Section VI: Complementary information
V1.5) Date of dispatch of this notice: 21/02/2024
VI.6) Original notice reference:
Notice Reference: 2024 - 639151
Notice number in OJ S: 2024/S 000 - 002572
Date of dispatch of the original notice: 25/01/2024
Section VII: Changes
VII.1) Information to be changed or added
VII.1.1) Reason for change: Modification of original information submitted by the contracting authority
VII.1.2) Text to be corrected in original notice No: 1
Section Number: I.1
Lot No: Not provided
Place of text to be modified: Tel.
Instead of: +44 7510477677
Read: +44 7977763222
VII.2) Other additional information: The telephone details for the GTR main contact issued in the Contract Award Notice was incorrect. This has now been corrected to show +44 7977763222.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=844380870