Imperial War Museums: Media Buying Framework Agreement for Imperial War Museums (IWM)

UK-London: Advertising services.
Section I: Contracting Authority
      I.1) Name and addresses
             IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums, Imperial War Museums
             IWM London, Lambeth Road, London, SE1 6HZ, United Kingdom
             Tel. +44 2074165000, Email: erowberry@iwm.org.uk
             Contact: Procurement and Resources Officer
             Main Address: www.iwm.org.uk
             NUTS Code: UK
      I.2) Joint procurement
      The contract involves joint procurement: No.
      In the case of joint procurement involving different countries, state applicable national procurement law: Not provided       
      The contract is awarded by a central purchasing body: No.
      I.3) Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4
      Additional information can be obtained from: the abovementioned address
      Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com to the abovementioned address       
      Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
      I.4) Type of the contracting authority
            Body governed by public law
      I.5) Main activity
            Recreation, culture and religion

Section II: Object
II.1) Scope of the procurement
      II.1.1) Title: Media Buying Framework Agreement for Imperial War Museums (IWM)       
      Reference Number: IWM/2324/Mkt/3184
      II.1.2) Main CPV Code:
      79341000 - Advertising services.

      II.1.3) Type of contract: SERVICES
      II.1.4) Short description: IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach.

The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise:
• Lot 1: Media Strategy, Buying and Planning
• Lot 2: Digital Advertising Services & Google Grants Management

Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.       
      II.1.5) Estimated total value:
      Value excluding VAT: 637,000       
      Currency: GBP
      II.1.6) Information about lots:
      This contract is divided into lots: Yes       
      Tenders may be submitted for: All lots
      Maximum number of lots that may be awarded to one tenderer: 2
      The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not provided

II.2) Description
II.2) Description Lot No. 1
      
      II.2.1) Title: Media Strategy, Buying and Planning       
      Lot No: 1       
      II.2.2) Additional CPV codes:
      79341000 - Advertising services.
      
      II.2.3) Place of performance:
      UK UNITED KINGDOM
      
      II.2.4) Description of procurement: Including, but not limited to:
•Out of home (print and digital)
•TV, video on demand (VOD) and cinema spot buying
•Audio advertising across radio and podcast platforms
•Press space e.g., adverts and advertorials in national, regional and specialist titles
•Partnerships (media and content)
      II.2.5) Award criteria:
            Price is not the only award criterion and all criteria are stated only in the procurement documents            
      II.2.6) Estimated value:
      Value excluding VAT: 315,000       
      Currency: GBP       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 36       
      This contract is subject to renewal: Yes       
      Description of renewals: Option to extend for a further year at the end of the initial term.
      
      II.2.10) Information about variants:
      Variants will be accepted: Yes
      II.2.11) Information about options:
      Options:       No             
      Description of options: Not provided
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4       
II.2) Description Lot No. 2
      
      II.2.1) Title: Digital Advertising Services & Google Grants Management       
      Lot No: 2       
      II.2.2) Additional CPV codes:
      79341000 - Advertising services.
      
      II.2.3) Place of performance:
      UK UNITED KINGDOM
      
      II.2.4) Description of procurement: Including, but not limited to:
•Programmatic digital display including both the creative design and implementation of assets;
•Video advertising through channels such as YouTube and in-read formats
•Paid search (Google) and Google Grants Management
      II.2.5) Award criteria:
            Price is not the only award criterion and all criteria are stated only in the procurement documents            
      II.2.6) Estimated value:
      Value excluding VAT: 315,000       
      Currency: GBP       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 36       
      This contract is subject to renewal: Yes       
      Description of renewals: Option to extend for a further 12 months at the end of the initial term
      
      II.2.10) Information about variants:
      Variants will be accepted: No
      II.2.11) Information about options:
      Options:       No             
      Description of options: Not provided
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: Not provided       


Section III: Legal, Economic, Financial And Technical Information
   III.1) Conditions for participation
      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
      List and brief description of conditions:          
      Not Provided       
      III.1.2) Economic and financial standing          
      Selection criteria as stated in the procurement documents       
      List and brief description of selection criteria:       
      Not Provided    
      Minimum level(s) of standards possibly required (if applicable) :       
      Not Provided    
      III.1.3) Technical and professional ability    
      Selection criteria as stated in the procurement documents
      List and brief description of selection criteria:       
      Not Provided      
      Minimum level(s) of standards possibly required (if applicable) :          
      Not Provided   
      III.1.5) Information about reserved contracts (if applicable)   
      The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No       
      The execution of the contract is restricted to the framework of sheltered employment programmes: No    
      
   III.2) Conditions related to the contract
      III.2.1) Information about a particular profession    
      Reference to the relevant law, regulation or administrative provision:          
      Not Provided    
      III.2.2) Contract performance conditions          
      Not Provided          
      III.2.3) Information about staff responsible for the performance of the contract
      Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: Yes    

Section IV: Procedure
   IV.1) Description OPEN
      IV.1.1) Type of procedure: Open   
   
   IV.1.3) Information about a framework agreement or a dynamic purchasing system    
         The procurement involves the establishment of a framework agreement    
         Framework agreement with several operators       
         Envisaged maximum number of participants to the framework agreement:
Not Provided           
         In the case of framework agreements justification for any duration exceeding 4 years: Not Provided    
   
   
   IV.1.6) Information about electronic auction:
      An electronic auction will be used: No
      Additional information about electronic auction: Not provided
   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No       
   IV.2) Administrative information
      IV.2.1) Previous publication concerning this procedure:
         Notice number in the OJ S: 2023/S 008 - 000004       
      IV.2.2) Time limit for receipt of tenders or requests to participate
       Date: 05/09/2023 Time: 12:00
            
      IV.2.4) Languages in which tenders or requests to participate may be submitted: English,       
      IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
         Until: 31/12/2024
      
      IV.2.7) Conditions for opening of tenders:
         Date: 26/10/2023
         Time: 10:00
      

Section VI: Complementary Information
   VI.1) Information about recurrence
   This is a recurrent procurement: No    
   Estimated timing for further notices to be published: Not provided
   VI.2) Information about electronic workflows
   Electronic ordering will be used Yes       
   Electronic invoicing will be accepted Yes       
   Electronic payment will be used Yes       
   VI.3) Additional Information: For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/4T5KM987S4
   VI.4) Procedures for review
   VI.4.1) Review body:
             Imperial War Museums
       IWM London, Lambeth Road, London, SE1 6HZ, United Kingdom
   VI.4.2) Body responsible for mediation procedures:
Not provided
   VI.4.3) Review procedure
   Precise information on deadline(s) for review procedures:    
    Not Provided    
   VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
   VI.5) Date Of Dispatch Of This Notice: 04/08/2023

Annex A