Construction Industry Training Board: Creative Tender

UK-Peterborough: Advertising campaign services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Construction Industry Training Board, United Kingdom
       www.citb.co.uk, Peterborough, PE2 8TY, United Kingdom
       Tel. +44 3004567000, Email: grant.carr@gov.sscl.com
       Contact: Grant Carr
       Main Address: www.citb.co.uk, Address of the buyer profile: www.citb.co.uk
       NUTS Code: UK

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      European institution/agency or international organisation

   I.5) Main activity:
      Economic and financial affairs

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Creative Tender            
      Reference number: PROC2022033

      II.1.2) Main CPV code:
         79341400 - Advertising campaign services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: CITB is looking for a creative agency framework that can support our multi-skilled in-house team to maximise the potential of our campaign and creative work. We are looking to appoint agencies that are creative, flexible and target focused. The successful agencies will know the CITB way, will be able to respond well to client feedback, have a real grasp of working across the whole UK, as well as the separate nations. We are looking for agencies that can inspire us to think differently and provide us with innovative approaches.

      II.1.6) Information about lots
         This contract is divided into lots: Yes
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 4,000,000
                  
         Currency:GBP            

   II.2) Description (lot no. 1)
   

      II.2.1) Title:Lot 1 Strategic/Big campaign   
      Lot No:1

      II.2.2) Additional CPV code(s):
            79340000 - Advertising and marketing services.
            79341100 - Advertising consultancy services.


      II.2.3) Place of performance
      Nuts code:
      UK - UNITED KINGDOM
   
      Main site or place of performance:
      UNITED KINGDOM
             

      II.2.4) Description of the procurement: A creative approach to both campaign development and corporate documents. For example: Empathise Insight Creation Mockup Test Review Delivery of creative solutions to brief - Offering various creative options, for example at least 3 creative approaches to new campaign work Work with comms team to understand the requirements and develop a response that answers: What is your brand? What are your business goals? What are your marketing goals? Where is your target audience? What is your budget? Who are we making this for? What is their problem? What do these people do?

      II.2.5) Award criteria:
       Not Provided

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/AY9R3K82A9

   II.2) Description (lot no. 2)
   

      II.2.1) Title:Lot 2 Day to day support (quick turnaround work)   
      Lot No:2

      II.2.2) Additional CPV code(s):
            79341100 - Advertising consultancy services.


      II.2.3) Place of performance
      Nuts code:
      UK - UNITED KINGDOM
   
      Main site or place of performance:
      UNITED KINGDOM
             

      II.2.4) Description of the procurement: •Recruitment Packs (Board and Council)- working with our governing body the Department for Education to recruit appropriate advocates to represent CITB. Up to £5k each with 1-2 recruitment opportunities each year •Recruitment Packs (CITB)- working with our Executive team to recruit senior roles within CITB. Up to £3k each with multiple recruitment opportunities each year •Developing social media assets to support messaging •Video editing for internal communications- on average 1 video every fortnight •Publications – for new standards and training modules – these are educational materials oMaximum of an annual refresh to all materials (see www.shop.citb.co.uk) oIncluding tone of voice, imagery sourcing, copywriting etc. •Corporate documents- Annual Report and Accounts, Business Plans, Research reports, Construction Skills Network report, performance reporting – oMeeting accessibility guidelines oAssets to support dissemination of reports and raise awareness of our work – this could be in the form of social assets, but also considering infographics for website, internal use and explainer visual assets oMultipurpose assets that can also be shared with media outlets and our stakeholders such as building federations who have their own communications channels for sharing updates with their members •Retrieving existing creative from the DAM and updating in line with brief, leaflets, resize of artwork, video editing of user generated content for use on social media, PowerPoint presentations •Photography/ videography oAgency to have the capability to collect photos and videos from construction sites (have own PPE) including relevant document to be GDPR compliant e.g. model release forms oSource and purchase stock photography where required oEdit videos for internal and external use - Click here to download oVideos to include subtitles and CITB logo as a minimum oCITB need to own all assets oAnimation – ability to design animation for internal and external use that bring to life and explain complex processes or problems in an engaging and accessible way (these would also need to be translated into Welsh). Subtitles where needed and appropriate •Digital Asset Management – oUpload of all artwork files and following procedure, oUpload of images to include permissions where needed. oUpload Consent Forms oRemove old artwork when we are updating campaign materials to avoid duplication •Copywriting and proof reading •Stakeholder engagement oThis will include on occasions working directly with other CITB internal teams such as publications or research teams. oCreate engaging support materials •Welsh- Rework artwork to fit Welsh language. Approximately 70% of design work to be translated (by 3rd party) and therefore creative re-worked to fit new text.

      II.2.5) Award criteria:
       Not Provided

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5R7958R9MK


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Restricted


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      A dynamic purchasing system was set up: No

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2023/S 000-000001
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 19/03/2023

      V.2.2) Information about tenders
         Number of tenders received: 44
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: 44

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: Yes
         
         Contractor (No.1)
             Ps London Ltd, 06333961
             53 Eagle Wharf Road, London, N1 7ER, United Kingdom
             Tel. +44 2073756450, Email: robert@pslondon.co.uk
             NUTS Code: UK
            The contractor is an SME: No
         
         Contractor (No.2)
             Creative Sponge Ltd, 05199507
             Fuel Studios, Pottergate, Norwich, NR2 1DX, United Kingdom
             Tel. +44 1603622766, Email: alex@creativesponge.co.uk
             NUTS Code: UK
            The contractor is an SME: No
         
         Contractor (No.3)
             Bread and Butter Creative Limited, 08718550
             42, The Garth, Oxfordshire, ox5 1na, United Kingdom
             Tel. +44 7903287389, Email: nathan@breadandbuttercreative.co.uk
             NUTS Code: UK
            The contractor is an SME: No
         
         Contractor (No.4)
             Bell Integrated Communications Ltd, 07563473
             30 Newman Street, London, United Kingdom
             Tel. +44 2034756940, Email: info@bellteam.co.uk
             NUTS Code: UK
            The contractor is an SME: No
         
         Contractor (No.5)
             On Screen Productions Limited, 02782694
             Office 22 Basepoint Business Centres, Monmouthshire, NP16 5UH, United Kingdom
             Tel. +44 1291636322, Email: Lisa@HelloOSP.com
             NUTS Code: UK
            The contractor is an SME: No
         
         Contractor (No.6)
             Artisan Creative Agency, N/A
             Unit 2, The Long Barn,, Lincolnshire, PE9 2JL, United Kingdom
             Tel. +44 7977939520, Email: annienurse@artisan-creative.co.uk
             NUTS Code: UK
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 4,000,000          
         Total value of the contract/lot: 4,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=778136374

   VI.4) Procedures for review

      VI.4.1) Review body
          Construction Industry Training Board
          Bircham Newton, King's Lynn, PE31 6RH, United Kingdom
          Tel. +44 3004567000

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 03/05/2023