Bishop Grosseteste University: Media Buying Agents and Associated Services (Advertising)

UK-Lincoln: Advertising management services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Bishop Grosseteste University
       Longdales Road, LN1 1DY, Lincoln, LN1 1DY, United Kingdom
       Tel. +44 1522563949, Email: Michael.Hunt@bishopg.ac.uk
       Contact: Michael Hunt
       Main Address: https://www.bgu.ac.uk, Address of the buyer profile: https://www.bgu.ac.uk
       NUTS Code: UKF30

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: Yes

   I.4)Type of the contracting authority:
      Other type:: Higher Education

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Media Buying Agents and Associated Services (Advertising)            
      Reference number: BGU (M) 23-001

      II.1.2) Main CPV code:
         79341200 - Advertising management services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to: a. Campaign Advertising and Related Services. b. Student Marketing. c. Management of Commercial Advertising Space.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 998,408
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKF30 - Lincolnshire
   
      Main site or place of performance:
      Lincolnshire
             

      II.2.4) Description of the procurement: Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager). BGU Seeks a Supply partner (Media Buying Agent) who shall: a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising. b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers. c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing. The successful Supplier shall be an expert media agency who can be the University’s ‘go to’ agency for all media planning and buying for all departments of the University.

      II.2.5) Award criteria:
      Quality criterion - Name: Criterion 1 / Weighting: 60
                  
      Cost criterion - Name: Criterion 1 / Weighting: 40
            

      II.2.11) Information about options
         Options: Yes
         Description of these options:The contract agreement has the option to extend for up to a further 24 months. The total estimated value stated in Section II.2.6) includes the option period.

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2023/S 000-000198
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: Yes

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: BGU (M) 23-001    
   Lot Number: Not Provided    
   Title: Media Agents and Associated Services

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 09/04/2023

      V.2.2) Information about tenders
         Number of tenders received: 7
         Number of tenders received from SMEs: 1 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 0          
         Number of tenders received by electronic means: 7

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Havas People Limited, 02793794
             The HKX building, 3 Pancres Square, London, N1C4EG, United Kingdom
             NUTS Code: UKF30
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 1,000,000          
         Total value of the contract/lot: 998,408
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=776498119

   VI.4) Procedures for review

      VI.4.1) Review body
          Bishop Grosseteste University
          Longdales Road, LN1 1DY, Lincoln, LN1 1DY, United Kingdom
          Email: Michael.Hunt@bishopg.ac.uk

      VI.4.2) Body responsible for mediation procedures
          The Royal Court of Justice
          The Strand, London, WC2A 2LL, United Kingdom

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: BGU will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. Applicants who are unsuccessful shall be informed by BGU as soon as possible after the decision has been made as to the reasons why the applicant was unsuccessful. If an appeal regarding the award of the contract has not been successfully resolved, The Public Contracts Regulations 2015 (SI 2105 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered, the Court may order the setting aside of the award decision or order for any document to be amended and may award damages, make a declaration of ineffectiveness, order for a fine to be paid, and/or order the duration of the contract be shortened. The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.

      VI.4.4) Service from which information about the review procedure may be obtained
          The Royal Court of Justice
          The Strand, London, WC2A 2LL, United Kingdom

   VI.5) Date of dispatch of this notice: 20/04/2023