Natural History Museum: UK-London: Marketing management consultancy services. *Duplicated*

UK-London: Marketing management consultancy services. *Duplicated*

This notice is covered by: Directive 2014/24/EU
Section I: Contracting authority/entity

I.1) Name and addresses
       Natural History Museum
       Cromwell Road, South Kensington, London, SW7 5BD, United Kingdom
       Tel. +44 2079425416, Email: a.davies@nhm.ac.uk
       Contact: Andy Davies
       Main Address: www.nhm.ac.uk
       NUTS Code: UKI

Section II: Object

II.1) Scope of the procurement
   
   II.1.1) Title: Reputation & Identity Project   
      Reference number: Not Provided   
   
   II.1.2) Main CPV code:
      79413000 - Marketing management consultancy services.
       
   II.1.3) Type of contract: SERVICES

II.2) Description

   II.2.1) Title: Reputation & Identity Project: Brand Update & Rollout   
   Lot No: 2   

   II.2.2) Additional CPV codes:
      Not Provided    
   
   II.2.3) Place of performance:
      UKI LONDON
       
   
   II.2.4) Description of the procurement at the time of conclusion of the contract:
    Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.    
   
   II.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
               Start: 09/08/2021 / End: 31/03/2022       
      Directive 2014/24/EU - In the case of framework agreements, provide justification for any duration exceeding 4 years:
      Not Provided          
   
   II.2.13) Information about European Union funds:
   The procurement is related to a project and/or programme financed by European Union funds: No    


Section IV: Procedure

IV.2) Administrative information
   
   IV.2.1) Contract award notice concerning this contract
   Notice number in OJ S: 2021/S 000 - 009015    

Section V: Award of contract/concession

Contract No: .   Lot No: 2   Title: Reputation & Identity: Brand Update & Rollout
V.2) Award of contract/concession

   V.2.1) Date of conclusion of the contract/concession award decision: 26/04/2021   

   V.2.2) Information about tenders
   The contract has been awarded to a group of economic operators: No

   V.2.3) Name and address of the contractor/concessionaire, No. 1:
          Pentagram Design Limited, 01599748
          11 Needham Road, London, W11 2RP, United Kingdom
          NUTS Code: UKI
   The contractor/concessionaire is an SME: Yes    
   
   V.2.4) Information on value of the contract/lot/concession:
   Total value of the procurement: 150,000   
   Currency: GBP

Section VI: Complementary Information

   VI.3) Additional Information:
      To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=769499430
   
   VI.4) Procedures for review
   
      VI.4.1) Review Body
       Natural History Museum
       Cromwell Road, London, SW7 5BD, United Kingdom
       Tel. +44 2079425416
   
      V1.4.2) Body responsible for mediation procedures:
      Not Provided

      VI.4.3) Review procedure
         Not Provided    
      
      VI.4.4) Service from which information about the review procedure may be obtained
       Natural History Museum
       Cromwell Road, London, SW7 5BD, United Kingdom
       Tel. +44 2079425416
   
   VI.5) Date of dispatch of this notice: 20/03/2023
   
Section VII: Modifications to the contract/concession

VII.1) Description of the procurement after the modifications

   VII.1.1) Main CPV code:
      79413000 - Marketing management consultancy services.
   

   VII.1.2) Additional CPV code(s)
      Not Provided

   VII.1.3) Place of performance:
      UKI LONDON
       
   
   VII.1.4) Description of the procurement:
    Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.    
   
   VII.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession:
               Start: 21/03/2023 / End: 21/04/2023       
   
      Directive 2014/24/EU - In the case of framework agreements, provide justification for any duration exceeding 4 years:
      Not Provided       .
   
   VII.1.6) Information on value of the contract/lot/concession
   Total value of the contract/lot/concession: 217,834   
   Currency: GBP    
   
   The contract has been awarded to a group of economic operators: No
   VII.1.7) Name and address of the contractor/concessionaire, No. 1:
          Pentagram Design Limited, 01599748
          11 Needham Road, London, W11 2RP, United Kingdom
          NUTS Code: UKI
   The contractor/concessionaire is an SME: Yes

   
VII.2) Information about modifications

   VII.2.1) Description of the modifications:
    The Natural History Museum exists to inspire a love of our natural world and unlock big issues facing humanity and the planet. A central campaign concept is needed to launch the next seasonal campaign with the new brand identity and tone of voice as created by Pentagram. That style then will be implemented also in the following seasonal campaigns by the NHM design team. The campaign needs to contain multiple narratives, messages, themes or topics, as well as aimed at multiple audiences.    
   
   VII.2.2) Reasons for modification:
         Need for additional works, services or supplies by the original contractor/concessionaire (Art. 43(1)(b) of Directive 2014/23/EU, Art. 72(1)(b) of Directive 2014/24/EU, Art. 89(1)(b) of Directive 2014/25/EU)
   
   Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
    The Contractor is familiar with all aspects of the new brand identity and its rollout. For technical reasons, the additional services require an in-depth knowledge of the new brand identity and its design and development. A new contractor would require significant additional time in which to gain this knowledge - at significant inconvenience and duplication of cost and time.       
   
   VII.2.3) Increase in price
   Updated total contract value before the modifications (taking into account possible earlier contract modifications and price adaptions and, in
   the case of Directive 2014/23/EU, average inflation in the Member State concerned)
   Value excluding VAT: 44,880   
   Currency: GBP    
   
   Total contract value after the modifications:
   Value excluding VAT: 262,714    
   Currency: GBP