Tate Gallery : Visual Identity Review and Creative Design Services

UK-London: Design consultancy services.

Section I: Contracting Authority
   I.1)Name, Addresses and Contact Point(s):
      Tate Gallery
      Millbank, London, SW1P 4RG, United Kingdom
      Email: michael.casartelli@tate.org.uk, URL: www.tate.org.uk
      Attn: Michael Casartelli
      Electronic Submission URL: https://www.delta-esourcing.com/respond/C3V3N92D2A

      Further information can be obtained at: As Above       
      Specifications and additional documents: As Above       
      Tenders or requests to participate must be sent to: As Above       
   
   I.2)Type of the contracting authority:
      Body governed by public law

   I.3) Main activity:
      Recreation, culture and religion

   I.4) Contract award on behalf of other contracting authorities:
      The contracting authority is purchasing on behalf of other contracting authorities: No

Section II: Object Of The Contract: SERVICES
   II.1)Description
      II.1.1)Title attributed to the contract by the contracting authority: Visual Identity Review and Creative Design Services
      II.1.2)Type of contract and location of works, place of delivery or of performance: SERVICES         
         Service Category: 27

         Region Codes: UKI1 - Inner London         
      II.1.3) Information about a public contract, a framework or a dynamic purchasing system:The notice involves a public contract                                                       
      
      II.1.5)Short description of the contract or purchase:
      Design consultancy services. Graphic design services. Tate’s mission is to promote public understanding and enjoyment of British, modern and contemporary art. Everything we do, from the programme we present in our galleries to the books we sell in our shops, supports this mission. We work to transform the way people experience art by welcoming over 7 million people to our four galleries each year, through our UK and international partnerships and via our digital presence.We are now seeking to appoint one or two agencies for two key elements of its marketing requirements, its Visual Identity Review and Creative Design Services. Please see below for further descriptions of both lots.
         
      II.1.6)Common Procurement Vocabulary:
         79415200 - Design consultancy services.
         
         79822500 - Graphic design services.
         

      II.1.7) Information about Government Procurement Agreement (GPA):
         The contract is covered by the Government Procurement Agreement (GPA): Yes       
      II.1.8)Lots:
         This contract is divided into lots: Yes          
         If yes, tenders should be submitted for: One or more lots

      II.1.9)Information about variants:
         Variants will be accepted: No    
   
   II.2)Quantity Or Scope Of The Contract
      II.2.1)Total quantity or scope:
      Not Provided      
      
      II.2.2)Options: No          
         II.2.3)Information about renewals:
            This contract is subject to renewal: Not Provided         
   II.3)Duration Of The Contract Or Time-Limit For Completion      
         Duration in months: 36 (from the award of the contract)

   Information About Lots
            
      Lot No: 1
      Title: Tate Gallery Visual Identity Review

      1)Short Description:      
      Tate Gallery is seeking to review its visual identity in response to a new Tate vision and brand proposition. The successful agency will be required to conduct an audit of the current identity system and its current application, and make recommendations for the development of that system. Once an approach has been agreed the agency will be required to implement Tate’s visual identity for a number of key outputs including marketing materials, digital content and in the physical environment of our galleries. They will also be required to oversee the broader implementation of the proposed system by Tate’s internal design team to ensure quality control, and produce a set of clear visual identity guidelines. This review should take an objective view of Tate’s brand expression through its visual identity. The current system, originally developed in 1998, has helped Tate become one of the most recognised and celebrated cultural brands in the world. It should, therefore, not be assumed that Tate are seeking to replace the core assets of the existing visual identity, principally our logo and typeface. Rather Tate is seeking an intelligent and considered approach to the evolution of the Tate brand. The review is expected to take 9 months to complete with a further period thereafter for support to be agreed with the successful agency.

      2)Common Procurement Vocabulary:
         79415200 - Design consultancy services.
                  79822500 - Graphic design services.
         
      3)Quantity Or Scope: Not Provided
            
         If known, estimated cost of works excluding VAT: 150,000
         Currency: GBP
                           
      4)Indication About Different Date For Start Of Award Procedures And/Or Duration Of The Contract                        
         Duration in months: 36
                                          
                  
         5)Additional Information About Lots: Not Provided
               
      Lot No: 2
      Title: Tate Gallery Creative Agency

      1)Short Description:      
      Tate is seeking a creative agency to support its marketing activity. The successful agency will be required to develop key campaigns for Tate, linked to the artistic programme of exhibitions and learning, in addition to strategic projects including the launch of the new Tate Modern in 2016 and the new Tate St Ives in 2017. The agency is required to collaborate with Tate to develop innovative ideas that respond to and articulate Tate’s newly developed brand proposition, and to extend the reach and appeal of Tate among our target audiences. Tate is looking for creative thinking to bring its work to life in innovative and imaginative ways, and so remain media neutral in terms of specific outputs. The successful agency will be required to manage the delivery of their proposed solutions, in collaboration with the Tate marketing, communication and design teams. The length of contract is envisaged to be between 24 and 36 months from award of contract.

      2)Common Procurement Vocabulary:
         79415200 - Design consultancy services.
                  79822500 - Graphic design services.
         
      3)Quantity Or Scope: Not Provided
            
         If known, estimated cost of works excluding VAT: 100,000
         Currency: GBP
                           
      4)Indication About Different Date For Start Of Award Procedures And/Or Duration Of The Contract                        
         Duration in months: 36
                                          
                  
         5)Additional Information About Lots: Not Provided
                  
Section III: Legal, Economic, Financial And Technical Information
   III.1)Conditions relating to the contract
      III.1.1)Deposits and guarantees required:
      Not Provided
      
      III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
      Not Provided
      
      III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
      Not Provided
      
      III.1.4)Other particular conditions:
         The performance of the contract is subject to particular conditions: No       
   III.2)Conditions For Participation
      III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers:
      Not Provided      
      III.2.2)Economic and financial capacity
         Economic and financial capacity - means of proof required:         
         Not Provided
      
      III.2.3)Technical capacity
         Technical capacity - means of proof required         
         Not Provided      
      III.2.4)Information about reserved contracts: Not Provided   
   III.3)Conditions Specific To Service Contracts
      III.3.1)Information about a particular profession:
         Execution of the service is reserved to a particular profession: No       
      III.3.2)Staff responsible for the execution of the service:
         Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: No
Section IV: Procedure
   IV.1)Type Of Procedure
      IV.1.1)Type of procedure: Restricted
      
      IV.1.2)Limitations on the number of operators who will be invited to tender or to participate:
                Not Provided
   
   IV.2)Award Criteria
      IV.2.1)Award criteria:      
         The most economically advantageous tender in terms of
            The criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

      IV.2.2)Information about electronic auction:
         An electronic auction will be used: No       

   IV.3)Administrative Information
      IV.3.1)File reference number attributed by the contracting authority: Not Provided      
      IV.3.2)Previous publication(s) concerning the same contract: Not Provided
      IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document:


         Not Provided      
      
      IV.3.4)Time-limit for receipt of tenders or requests to participate
         Date: 06/04/2015
         Time: 17:00      
      IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates: Not Provided      
      IV.3.6)Language(s) in which tenders or requests to participate may be drawn up:         English
         


Section VI: Complementary Information

   VI.1)This Is A Recurrent Procurement: Not Provided
   VI.2)Information about European Union funds:
      The contract is related to a project and/or programme financed by European Union funds: Not Provided      
   VI.3)Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender.The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of suppliers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender. IMPORTANT NOTE: Your expression of interest shall be in the form of a completed pre-qualification questionnaire. You are required to upload your completed questionnaire by the stated deadline date and time as outlined in IV. 3.4 above. You may respond to one or both lots. Please follow the link below to register your company details and gain access to the questionnaire.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./C3V3N92D2A

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/C3V3N92D2A
GO-201536-PRO-6419338 TKR-201536-PRO-6419337
   
   VI.4)Procedures For Appeal
      VI.4.1)Body responsible for appeal procedures:
      Not Provided

      VI.4.2)Lodging of appeals: Not Provided   
   
      VI.4.3)Service from which information about the lodging of appeals may be obtained:
            Not Provided

   VI.5) Date Of Dispatch Of This Notice: 06/03/2015

ANNEX A