Peabody Trust: Creative & Interior Design Framework

UK-London: Advertising and marketing services.

Scope

Description: This will be a 2 Lot framework for a 3 year term with a 1 year extension option to provide marketing services to support Peabody’s New Homes Sales & Marketing team and other authorised users.

Lot 1 – Creative design

To design and deliver high quality creative work and assets that align with wider marketing communications strategies

Lot 2 – Interior Design

To plan, design and install our show homes and/or sales offices to support our sales programmes.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X8WE88P8XA

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/X8WE88P8XA

Total value (estimated):

GBP 6,000,000 including VAT

Lots

Lot 1 : Creative design
Description: Secure full-service creative agencies to deliver high-impact assets for Peabody’s 4-year sales program, ensuring alignment with marketing strategies and target demographics.

What do we expect?

Ability to design and deliver creative assets to a high standard that are fit for purpose and align with the wider marketing communication strategy (scheme specific and/or Peabody).

Ability to create world class designs across:

Overall development branding, strapline and brand positioning

Multi-tenure/multi-phase campaign creative

Fit for purpose advertising concepts and creative that includes;

Lifestyle, floorplan brochures and other supporting guides i.e. Investor & Fact sheets in digital and print ready format

Multi channel campaign rollout:

Digital: Website banners, PPC assets, email templates (design & build)

OOH: Hoarding, building, tube ads, bus stops, press ads

Sales suites: Display graphics

Social media visuals and campaigns

Animated video content

Video & photography content (lifestyle and/or product)

Expert audience insights (first-time buyers, BOMAD, investors)

Strong attention to detail, design and copywriting abilities

Innovative understanding to incorporate modern design trends and creative best practices to all works

Provide ad hoc creative support and work collaboratively within budget for deliverables; ensuring transparency and clarity with regards to costs

Operate across UK residential and/or commercial real estate and delivering campaigns overseas (Middle-East & China).
Value (estimated):
GBP 3,000,000 including VAT
Contract dates (estimated)
01/01/2026 to 31/12/2028
CPV Classifications:
79340000 - Advertising and marketing services.
   
Contract can be extended:
Yes

Extension Date:
31/12/2029

Delivery regions:
UK UNITED KINGDOM

Award criteria:
Quality criterion - Name: Lowest Price / Weighting: 30
Quality criterion - Name: Technical questions / Weighting: 50
Quality criterion - Name: Social Value / Weighting: 20

Legal and financial capacity conditions of participation: Included in PSQ
Technical ability conditions of participation: Technical questions included in PSQ
Lot 2 : Interior Design
Description: We have an ambitious sales programme over the next four years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.

What do we expect?

Impactful and functional designs that align with target market aspirations and brand values, across all tenures

Understanding of current and future market trends, particularly within the London residential property sector and Home Counties.

Develop interior design concepts with clear consideration of the target market’s needs and aspirations, surrounding area and local context, competitors and brand alignment including show home plans that maximises space while achieving elevated style among competitive show apartments in the area. Ensure sales offices are designed to be functional, welcoming, and reflective of the brand identity.

Specifying, supplying, and installing all decorative finishes, including painting, wallpaper, window treatments, and electrical fittings, sourcing and managing trades as required whilst adhering to the provided budget for deliverables, ensuring transparency with costs and documenting cost-saving initiatives.

Dress outdoor spaces cohesively with furniture, lighting, and decorative elements that complement the interior design and target market aspirations.

Emphasise sustainability by prioritizing designs and materials that can be reused or repurposed effectively.
Value (estimated):
GBP 3,000,000 including VAT
Contract dates (estimated)
01/01/2026 to 31/12/2028
CPV Classifications:
79340000 - Advertising and marketing services.
   
Contract can be extended:
Yes

Extension Date:
31/12/2029

Delivery regions:
Not Provided
Award criteria:
Quality criterion - Name: Price Schedule / Weighting: 30
Quality criterion - Name: Technical Questions / Weighting: 50
Quality criterion - Name: Social Value / Weighting: 20

Legal and financial capacity conditions of participation: See PSQ on Delta portal
Technical ability conditions of participation: See PSQ on Delta portal    

Submission

Enquiry deadline: 26/08/2025 Time: 12:00Tender submission deadline: 06/10/2025 Time: 12:00
Submission address and any special instructions: https://www.delta-esourcing.com/ Enquiry deadline is set for return of PSQ, tender submission deadline is the main tender for those successfully through the conditions of participation shortlisting stage
An electronic auction will be used: No
Languages that may be used for submission: English, Award decision date (estimated): 10/11/2025

Procedure

Procedure type: Competitive flexible procedure

Contracting authority

       Peabody Trust, PYJY-3925-DVJD
       Minster Court, 45 47 Westminster Bridge Road, London, SE1 7JB, United Kingdom
       Tel. 02070214444, Email: procurement.enquiries@peabody.org.uk
       Contact: Damon Pickard

Organisation type: REGIONAL_AUTHORITY
Devolved regulations that apply: None