London Legacy Development Corporation: ​​​Digital Advertising Concession

UK-London: Advertising and marketing services.

Section I: Contracting Authority / Entity

   I.1) Name and Addresses:
             London Legacy Development Corporation
             FLAT b, 1 Red Lion Square, London, SW18 4LS, United Kingdom
             Tel. +44 74000000, Email: FotisBountalis@londonlegacy.co.uk
             Contact: Fotios Bountalis
             Main Address: https://www.queenelizabetholympicpark.co.uk/
             NUTS Code: UKI4

   I.3) Communication
      
      

      Additional information can be obtained from
         the abovementioned address

      Applications or, where applicable, tenders must be submitted
         to the abovementioned address          

         Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge: No

   I.4)Type of the contracting authority:
      Other type:: Mayoral Development Corporation

   I.5) Main activity:
      Recreation, culture and religion


Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: ​​​Digital Advertising Concession            
               Reference number: Not Provided

   II.1.2) Main CPV code:
         79340000 - Advertising and marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity.
Capital estimated around £6M and the revenue is the £56,6m

      II.1.5) Estimated total value
         Value excluding VAT:62,600,000
         Currency:GBP

      II.1.6) Information about lots
         This contract is divided into lots: No          

   II.2) Description

      II.2.2) Additional CPV code(s):
            79341000 - Advertising services.
            79341100 - Advertising consultancy services.
            79341200 - Advertising management services.
            79341400 - Advertising campaign services.
            34928470 - Signage.
            31523200 - Permanent message signs.
            51110000 - Installation services of electrical equipment.
            50312600 - Maintenance and repair of information technology equipment.


      II.2.3) Place of performance
      Nuts code:
            UKI41 - Hackney and Newham
      

      Main site or place of performance:
            Hackney and Newham
      

      II.2.4) Description of the procurement: LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets.

      II.2.5) Award criteria:

            Concession is awarded on the basis of: The criteria stated in the procurement documents

      II.2.6) Estimated value
         Value excluding VAT:62,600,000
         Currency:GBP

      II.2.7) Duration of the concession
       Not Provided

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure and forecasted gross revenue of £56 million.



Section III: Legal, Economic, Financial And Technical Information
   
   III.1) Conditions for participation

      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
            List and brief description of conditions, indication of information and documentation required: As set out in the Procurement documents

      III.1.2) Economic and financial standing
         Selection criteria as stated in the procurement documents: Yes
            List and brief description of selection criteria, indication of information and documentation required: Not Provided
            Minimum level(s) of standards possibly required: Not Provided

      III.1.3) Technical and professional ability
         Selection criteria as stated in the procurement documents: Yes
            List and brief description of selection criteria, indication of information and documentation required: Not Provided
            Minimum level(s) of standards possibly required: Not Provided

      III.1.5) Information about reserved concessions

         The concession is reserved to sheltered workshops and economic operators aiming at the social and professional integration
            of disabled or disadvantaged persons: No          

         The execution of the concession is restricted to the framework of sheltered employment programmes: No

   III.2) Conditions related to the concession

      III.2.1) Information about a particular profession (only for service concessions)
         Execution of the service is reserved to a particular profession: No
            

      III.2.2) Concession performance conditions: As set out in the Procurement documents

      III.2.3) Information about staff responsible for the performance of the concession
         Obligation to indicate the names and professional qualifications of the staff assigned to performing the concession: No



Section IV: Procedure



   IV.2) Administrative information

      IV.2.2) Time limit for submission of applications or receipt of tenders
         Date: 04/09/2024
         Local time (hh:mm): 11:00

      IV.2.4) Languages in which tenders or requests to participate may be submitted:
            
          English       

Section VI: Complementary information

      VI.1) Information about recurrence
         This is a recurrent procurement: No
            

      VI.2) Information about electronic workflows
         Electronic ordering will be used: No          
         Electronic invoicing will be accepted: No          
         Electronic payment will be used: No

      VI.3) Additional information: Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be a combination of wayfinding and commercial advertising. Existing digital inventory within the London Aquatic Centre and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.The value stated herein is for the full 10 years (120 months). The Authority proposes a Concession Agreement of a duration longer than 5 years in recognition of the expected life of the digital assets.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/9U297563SN

   VI.4) Procedures for review

      VI.4.1) Review body
          London Legacy Development Corporation
          5 Endeavour Square, Stratford, London, E20 1JN, United Kingdom
          Tel. +44 740000000

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: as set out in the Procurement Documents

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 09/07/2024