British Tourist Authority : BTA1297 - SEO (Search Engine Optimization)

UK-London: Advertising and marketing services.
Section I: Contracting Authority
      I.1) Name and addresses
             British Tourist Authority, United Kingdom
             151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
             Tel. +44 2075781072, Email: darsej.gjakiu@visitbritain.org
             Contact: Darsej Gjakiu
             Main Address: http://www.visitbritain.org, Address of the buyer profile: http://www.visitbritain.org
             NUTS Code: UKI
      I.2) Joint procurement
      The contract involves joint procurement: No.
      In the case of joint procurement involving different countries, state applicable national procurement law: Not provided       
      The contract is awarded by a central purchasing body: No.
      I.3) Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./3HM63KUEWK
      Additional information can be obtained from: the abovementioned address
      Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-title/3HM63KUEWK to the abovementioned address       
      Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
      I.4) Type of the contracting authority
            Body governed by public law
      I.5) Main activity
            Recreation, culture and religion

Section II: Object
II.1) Scope of the procurement
      II.1.1) Title: BTA1297 - SEO (Search Engine Optimization)       
      Reference Number: BTA1297
      II.1.2) Main CPV Code:
      79340000 - Advertising and marketing services.

      II.1.3) Type of contract: SERVICES
      II.1.4) Short description: Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.       
      II.1.5) Estimated total value:
      Value excluding VAT: 500,000       
      Currency: GBP
      II.1.6) Information about lots:
      This contract is divided into lots: No       
   
II.2) Description
      
      II.2.2) Additional CPV codes:
      Not Provided       
      II.2.3) Place of performance:
      UKI LONDON
      
      II.2.4) Description of procurement: The purpose of this tender is to appoint a supplier that is able to undertake search engine optimisation and marketing for VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/ VisitEngland visibility and organic and paid traffic across search engines. This tender is run under an Open OJEU procedure and interested suppliers must complete the Selection Questionnaire and meet the minimum specified requirements as stated in the procurement documents.
      II.2.5) Award criteria:
            Criteria below
            Quality criterion - Name: Quality / Weighting: 70%
                        
            Cost criterion - Name: Price / Weighting: 30%
                              
      II.2.6) Estimated value:
      Value excluding VAT: 500,000       
      Currency: GBP       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 48       
      This contract is subject to renewal: Yes       
      Description of renewals: This contract will initially be for the duration of one year, with the option to extend for three further periods of 12 months each.
      
      II.2.10) Information about variants:
      Variants will be accepted: No
      II.2.11) Information about options:
      Options:       No             
      Description of options: Not provided
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: This procurement process is being conducted in accordance with the Open Procedure. Suppliers need to meet the requirements as stated in the procurement documents. If you do not meet one or more of the minimum requirements for each Selection Criteria you will be excluded from this procurement process. If you pass all Selection Criteria your ITT Response will be fully scored and evaluated.       


Section III: Legal, Economic, Financial And Technical Information
   III.1) Conditions for participation
      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
      List and brief description of conditions:          
      A Selection Questionnaire (SQ) must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process. Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.    
      III.1.2) Economic and financial standing       
      List and brief description of selection criteria:
      A Selection Questionnaire (SQ) must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process. Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.    
      Minimum level(s) of standards possibly required (if applicable) :       
      Minimum level(s) of standards possibly required: As stated in the SQ.
Minimum insurance levels: GBP 5 million PL and EL.    
      III.1.3) Technical and professional ability
      List and brief description of selection criteria:       
      A selection questionnaire (SQ)must be completed and returned (via 'Delta-esourcing.com' portal) as part of the request to participate process.Any candidate found to be guilty of serious misrepresentation in proving false or inaccurate information may be declared ineligible and not selected to continue with the process.    
      Minimum level(s) of standards possibly required (if applicable) :          
      Minimum level(s) of standards possibly required: As stated in the SQ.
      III.1.5) Information about reserved contracts (if applicable)   
      The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No       
      The execution of the contract is restricted to the framework of sheltered employment programmes: No    
      
   III.2) Conditions related to the contract
      III.2.1) Information about a particular profession    
      Reference to the relevant law, regulation or administrative provision:          
      Not Provided    
      III.2.2) Contract performance conditions          
      Not Provided          
      III.2.3) Information about staff responsible for the performance of the contract
      Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
   IV.1) Description OPEN
      IV.1.1) Type of procedure: Open   
   
   IV.1.3) Information about a framework agreement or a dynamic purchasing system    
         The procurement involves the establishment of a framework agreement - NO    
         In the case of framework agreements justification for any duration exceeding 4 years: Not Provided    
   
   
   IV.1.6) Information about electronic auction:
      An electronic auction will be used: No
      Additional information about electronic auction: Not provided
   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No       
   IV.2) Administrative information
      IV.2.1) Previous publication concerning this procedure:
         Notice number in the OJ S: Not provided       
      IV.2.2) Time limit for receipt of tenders or requests to participate
       Date: 06/08/2020 Time: 12:00
            
      IV.2.4) Languages in which tenders or requests to participate may be submitted: English,       
      IV.2.6) Minimum time frame during which the tenderer must maintain the tender: Not Provided      
      IV.2.7) Conditions for opening of tenders:
         Date: 06/08/2020
         Time: 12:00
      

Section VI: Complementary Information
   VI.1) Information about recurrence
   This is a recurrent procurement: Yes    
   Estimated timing for further notices to be published: June 2024
   VI.2) Information about electronic workflows
   Electronic ordering will be used No       
   Electronic invoicing will be accepted No       
   Electronic payment will be used No       
   VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./3HM63KUEWK

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/3HM63KUEWK
   VI.4) Procedures for review
   VI.4.1) Review body:
             British Tourist Authority
       151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
       Email: darsej.gjakiu@visitbritain.org
       Internet address: http://www.visitbritain.org
   VI.4.2) Body responsible for mediation procedures:
Not provided
   VI.4.3) Review procedure
   Precise information on deadline(s) for review procedures:    
    The BTA will incorporate a minimum 10 calendar day standstill period at the point that information on the award of the contract is communicated to tenderers. If an appeal regarding the award of contract has not been successfully resolved then the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court. Any such action must be brought promptly (generally within 3 months).    
   VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
   VI.5) Date Of Dispatch Of This Notice: 02/07/2020

Annex A