WRAP (Waste and Resources Action Programme): FRA084 - Creative Services Framework

UK-Banbury: Advertising and marketing services.

Scope

Description: WRAP is seeking to establish a Creative Services Framework to support our in-house Marketing & Communications team and wider organisation. The framework will provide overflow capacity and access to specialist expertise for creative services across digital and print media. This ITT invites qualified freelancers and multi-disciplinary agencies to tender for inclusion in the framework. WRAP aims to contract with both individual providers and retained agencies for flexible, responsive and high-quality creative support.

The Creative Services Framework has 3 distinct lots: Graphic Design & Artworking (Lot 1), Video, Animation & Photography (Lot 2), Brand & Campaign Development (Lot 3). It is acceptable for a supplier to sit within multiple Lots.

The fast-paced nature of our campaigns and activities requires a trusted pool of creative suppliers capable of delivering high-impact work on short timelines. This ITT follows a pre-market engagement (April 2025) and reflects the needs and structure informed by that exercise.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Advertising-and-marketing-services./V7S6846CDJ

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/V7S6846CDJ

Total value (estimated):

GBP 2,400,000 including VAT

Lots

Lot 1 : Graphic Design & Artworking
Description: WRAP are looking to work with both individual freelancers and retained agencies for flexible, responsive and high-quality creative support. Working closely with our inhouse creative, marketing & delivery teams Lot 1 (Graphic Design & Artworking) will provide overflow capacity and access to specialist expertise for design services across digital and print media. Work packages will range in scope and span both longer-term strategic projects and quick turnaround tactical needs.
Value (estimated):
GBP 800,000 including VAT
Contract dates (estimated)
27/10/2025 to 26/10/2027
CPV Classifications:
79000000 - Business services: law, marketing, consulting, recruitment, printing and security. 79822500 - Graphic design services.
   
Contract can be extended:
Yes

Extension Date:
24/10/2033

Delivery regions:
Not Provided
Award criteria:
Quality criterion - Name: Price / Weighting: 25
Quality criterion - Name: Written Proposal - Creative Approach & Strategic Understanding / Weighting: 65
Quality criterion - Name: Social Value / Weighting: 10



Lot 2 : Video, Animation & Photography
Description: WRAP requires videographers, animators and photographers to produce high-quality, engaging visual content. Outputs must be tailored for multi-channel delivery (e.g. social, web, events), supporting programme promotion, stakeholder engagement, and public behaviour change campaigns.

WRAP anticipates appointing:
• Up to 2 retained agencies (for strategic or high-volume projects)
• Up to 5 freelancers (for flexible, ad-hoc support)
Value (estimated):
GBP 800,000 including VAT
Contract dates (estimated)
27/10/2025 to 26/10/2027
CPV Classifications:
79960000 - Photographic and ancillary services.
   
Contract can be extended:
Yes

Extension Date:
24/10/2033

Delivery regions:
Not Provided
Award criteria:
Quality criterion - Name: Price / Weighting: 25
Quality criterion - Name: Written Proposal - Creative Approach & Strategic Understanding / Weighting: 65
Quality criterion - Name: Social Value / Weighting: 10



Lot 3 : Brand & Campaign Development
Description: Development of creative campaign concepts, messaging and branding. This includes strategic input, creation of visual identities, campaign planning, and the development of compelling assets to engage target audiences, build brand and drive behaviour change.

WRAP anticipates appointing:
• Up to 3 retained agencies
Value (estimated):
GBP 800,000 including VAT
Contract dates (estimated)
27/10/2025 to 26/10/2027
CPV Classifications:
79340000 - Advertising and marketing services.
   
Contract can be extended:
Yes

Extension Date:
24/10/2033

Delivery regions:
Not Provided
Award criteria:
Quality criterion - Name: Price / Weighting: 25
Quality criterion - Name: Written Proposal - Creative Approach & Strategic Understanding / Weighting: 65
Quality criterion - Name: Social Value / Weighting: 10


   

Submission

Enquiry deadline: 22/08/2025 Time: 23:45Tender submission deadline: 26/09/2025 Time: 23:45
Submission address and any special instructions: https://www.delta-esourcing.com/
An electronic auction will be used: No
Languages that may be used for submission: English, Award decision date (estimated): 06/10/2025

Procedure

Procedure type: Competitive flexible procedure

Contracting authority

       Waste & Resources Action Programme, PCTJ-5948-ZJZV
       Ground Floor, Blenheim Court, 19 George Street, Banbury, OX16 5BH, United Kingdom
       Tel. 01295 584100, Email: procurement@wrap.org.uk
       Contact: Procurement Lead
       Address of the buyer profile: https://www.wrap.ngo/uk

Organisation type: BODY_PUBLIC
Devolved regulations that apply: None