Victoria and Albert Museum is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: V&A Visual Identity System |
| Notice type: | Competitive Contract Notice |
| Authority: | Victoria and Albert Museum |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | The V&A is looking for studios with expertise across branding and design to create a visual identity system for the expanding V&A family of sites. By 2025 we will be operating five venues in the UK, with their accompanying online iterations as well as a host of Masterbrand offers and activities. This brief is for a new visual identity system to define the relationships between venues and the Masterbrand, and to establish and create the design components that will reflect this new brand architecture. The new visual identity system will help the V&A ensure a seamless and clear journey and navigation for our visitors on-site and online. Objectives • A new visual identity system will address a range of scenarios, offering new components and assets alongside a more explicit information hierarchy. It needs to: • Improve the quality and visual coherence of our future output across print and digital, online and in our buildings • Create visual clarity for visitors so that they know which part of the V&A family they are engaging with • Give clear guidance for the responsive relationship between the logo and wordmarks for each venue, Masterbrand activity and necessary information so that they work for a range of contexts • Define design parameters for the future development of visual identities for all V&A venues and Masterbrand offers • Enable internal team to create graphic standards manual and brand asset library Please note we will be holding an open Q&A via Microsoft Teams, which is planned for the morning of the 20th of August 2020. If you're interested, please log on to https://www.delta-esourcing.com/respond/ Y79759C4S4 to view some more information, including details of how to get in touch and how to join the Q&A. |
| Published: | 06/08/2020 09:45 |
View Full Notice
1. Title: GB-London: V&A Visual Identity System
2. Awarding Authority:
Victoria and Albert Museum
Cromwell Road, Kensington, SW7 2RL, United Kingdom
Tel. +44 2079422229, Email: procurement@vam.ac.uk, URL: https://www.vam.ac.uk/
Attn: Sophie Rouse
3. Contract Type: Services
Sub Type: Management consultant services and related services.
4. Description: Design consultancy services. The V&A is looking for studios with expertise across branding and design to create a visual identity system for the expanding V&A family of sites.
By 2025 we will be operating five venues in the UK, with their accompanying online iterations as well as a host of Masterbrand offers and activities. This brief is for a new visual identity system to define the relationships between venues and the Masterbrand, and to establish and create the design components that will reflect this new brand architecture. The new visual identity system will help the V&A ensure a seamless and clear journey and navigation for our visitors on-site and online.
Objectives
• A new visual identity system will address a range of scenarios, offering new components and assets alongside a more explicit information hierarchy. It needs to:
• Improve the quality and visual coherence of our future output across print and digital, online and in our buildings
• Create visual clarity for visitors so that they know which part of the V&A family they are engaging with
• Give clear guidance for the responsive relationship between the logo and wordmarks for each venue, Masterbrand activity and necessary information so that they work for a range of contexts
• Define design parameters for the future development of visual identities for all V&A venues and Masterbrand offers
• Enable internal team to create graphic standards manual and brand asset library
Please note we will be holding an open Q&A via Microsoft Teams, which is planned for the morning of the 20th of August 2020.
If you're interested, please log on to https://www.delta-esourcing.com/respond/ Y79759C4S4 to view some more information, including details of how to get in touch and how to join the Q&A.
5. CPV Codes:
79415200 - Design consultancy services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority: VA/CON/14/20
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 07/09/2020 17:00:00
11. Address to which they must be sent:
Paper and email copies will not be accepted, please submit your response via Delta
12. Other Information:
Other Information: For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-V%26A-Visual-Identity-System/Y79759C4S4
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/Y79759C4S4
TKR-202086-PRO-16919799
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 01/10/2020
Period of Work End date: 31/03/2021
Is this a Framework Agreement?: no