Royal Botanic Gardens is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: RBGKEW1390 - Legacy Proposition Development |
| Notice type: | Competitive Contract Notice |
| Authority: | Royal Botanic Gardens |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies |
| Published: | 11/02/2025 15:57 |
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1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
Contact: Sarah Jandu, Attn: Sarah Jandu
3. Contract Type: Services
Sub Type: Other services.
4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI3 - Inner London – West
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 11/03/2025 12:00:00
11. Address to which they must be sent:
Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-RBGKEW1390---Legacy-Proposition-Development/9T9CWXW49E
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/9T9CWXW49E
TKR-2025211-PRO-29386867
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 12/05/2025
Period of Work End date: 11/05/2026
Is this a Framework Agreement?: no
View any Notice Addenda
Competitive Contract Notice Addendum
Associated Parent Notice
CompetitiveContractNotice - GB-London: RBGKEW1390 - Legacy Proposition Development
1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
Contact: Sarah Jandu, Attn: Sarah Jandu
Sub Type: Other services.
4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI3 - Inner London – West
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 26/03/2025 12:00:00
11. Address to which they must be sent:
Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=929386789
13. Description of Amendment / Addition: Response date amended. New response date is now 26/03/2025 12:00pm TKR-2025226-PRO-29576279
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 12/05/2025
Period of Work End date: 11/05/2026
Complementary Information
Funding:
Is this a Framework Agreement?: no
GB-London: RBGKEW1390 - Legacy Proposition Development
Competitive Contract Notice Addendum
Associated Parent Notice
CompetitiveContractNotice - GB-London: RBGKEW1390 - Legacy Proposition Development
1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
Contact: Sarah Jandu, Attn: Sarah Jandu
Sub Type: Other services.
4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI3 - Inner London – West
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 11/03/2025 12:00:00
11. Address to which they must be sent:
Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=929485421
13. Description of Amendment / Addition: Period of work start and end date revised TKR-2025226-PRO-29576347
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 10/06/2025
Period of Work End date: 11/06/2027
Complementary Information
Funding:
Is this a Framework Agreement?: no
GB-London: RBGKEW1390 - Legacy Proposition Development
Competitive Contract Notice Addendum
Associated Parent Notice
CompetitiveContractNotice - GB-London: RBGKEW1390 - Legacy Proposition Development
1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
Contact: Sarah Jandu, Attn: Sarah Jandu
Sub Type: Other services.
4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI3 - Inner London – West
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 26/03/2025 12:00:00
11. Address to which they must be sent:
Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=929545835
13. Description of Amendment / Addition: Contract duration updated
response date updated TKR-2025226-PRO-29576427
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 10/06/2025
Period of Work End date: 09/06/2026
Complementary Information
Funding:
Is this a Framework Agreement?: no
View Award Notice
Associated Parent Notice
CompetitiveContractNoticeAddendum - GB-London: RBGKEW1390 - Legacy Proposition Development
1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
Contact: Sarah Jandu, Attn: Sarah Jandu
3. Contract Type: Services
Sub Type: Other services.
4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.
The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI3 - Inner London – West
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Awarded to:
The GOOD Agency Group Ltd
National ID: 03038655, 3rd Floor Harling House, , 47 – 51 Great Suffolk Street,, London, , SE1 0BS, United Kingdom
Tel. 02083325000
Contact: N/A, Attn: Sarah Jandu
Value Cost: 39,962
Is Awardee likely to subcontract?: No Awarded to SME?: Yes
10. Date of Contract Award: 21/05/2025
11. Number of Tenders Received: Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=952344398 TKR-2025522-PRO-30686091
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 10/06/2025
Period of Work End date: 09/06/2026