Victoria and Albert Museum is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: Museum of Childhood Brand Development |
| Notice type: | Competitive Contract Notice |
| Authority: | Victoria and Albert Museum |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum’s future proposition was more clearly developed. Specifically, we now need to establish: ● A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A’s established brand architecture ● A clear brand proposition for the new museum and how it will link to the V&A’s other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre) ● A narrative that helps tell the museum’s story, and sets out how it’s both distinct from, and links into, the V&A’s overall family of sites, particularly those in London ● Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum’s personality come to life across all touchpoints. |
| Published: | 23/07/2019 11:23 |
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1. Title: GB-London: Museum of Childhood Brand Development
2. Awarding Authority:
Victoria and Albert Museum
Cromwell Road, South Kensington, London, SW7 2RL, United Kingdom
Tel. 020 7942 2921, Email: procurement@vam.ac.uk, URL: https://www.delta-esourcing.com/respond/45638589C2
Attn: Laura Saffill
3. Contract Type: Services
Sub Type: Market research and public opinion polling services.
4. Description: Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum’s future proposition was more clearly developed.
Specifically, we now need to establish:
● A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A’s established brand architecture
● A clear brand proposition for the new museum and how it will link to the V&A’s other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre)
● A narrative that helps tell the museum’s story, and sets out how it’s both distinct from, and links into, the V&A’s overall family of sites, particularly those in London
● Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum’s personality come to life across all touchpoints.
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 06/09/2019 12:00:00
11. Address to which they must be sent:
Victoria and Albert Museum
Cromwell Road, South Kensington, London, SW7 2RL, United Kingdom
Tel. 020 7942 2921, Email: procurement@vam.ac.uk, URL: https://www.delta-esourcing.com/respond/45638589C2
Attn: Laura Saffill
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-Museum-of-Childhood-Brand-Development/45638589C2
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/45638589C2
TKR-2019723-PRO-15142805
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 30/09/2019
Period of Work End date: 31/01/2020
Is this a Framework Agreement?: no