British Tourist Authority is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: Influencer Collective Agency |
| Notice type: | Competitive Contract Notice |
| Authority: | British Tourist Authority |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences. We work with influencers in several ways – in our rolling visiting media plan, on a campaign basis and on an ambassador basis. To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators – video, photography and written form as well as having good reach on social channel – the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter. |
| Published: | 28/02/2018 14:21 |
View Full Notice
1. Title: GB-London: Influencer Collective Agency
2. Awarding Authority:
British Tourist Authority
Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom
Tel. 02075781064, Email: mike.jones@visitbritain.org
Contact: Mike Jones, Attn: Mike Jones
3. Contract Type: Services
Sub Type: Advertising Services.
4. Description: Advertising services. Advertising campaign services. For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences.
We work with influencers in several ways – in our rolling visiting media plan, on a campaign basis and on an ambassador basis.
To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators – video, photography and written form as well as having good reach on social channel – the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.
5. CPV Codes:
79341000 - Advertising services.
79341400 - Advertising campaign services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category I: 50K to 100K
Currency: GBP
10. Deadline for Expression of Interest: 14/03/2018 12:00:00
11. Address to which they must be sent:
British Tourist Authority
Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom
Tel. 02075781064, Email: mike.jones@visitbritain.org
Contact: Mike Jones, Attn: Mike Jones
12. Other Information:
Other Information: For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-Influencer-Collective-Agency/EB45F6JX9R
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/EB45F6JX9R
TKR-2018228-PRO-11985665
Suitable for VCO: No
Procedure Type:OPEN
Period of Work Start date: 02/04/2018
Period of Work End date: 02/04/2019
Is this a Framework Agreement?: yes