Victoria and Albert Museum is using Delta eSourcing to run this tender exercise
Notice Summary |
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Title: | GB-London: Brand Tracking |
Notice type: | Competitive Contract Notice |
Authority: | Victoria and Albert Museum |
Nature of contract: | Not applicable |
Procedure: | Not applicable |
Short Description: | We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation. In summary, the programme should drive the following three outcomes: 1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities. 2.Inform: annual strategy planning and budgeting. 3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics. |
Published: | 18/09/2019 18:36 |
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1. Title: GB-London: Brand Tracking
2. Awarding Authority:
V&A Museum
Cromwell Road, South Kensington, London, SW7 2RL, United Kingdom
Tel. 02079422921, Fax. ., Email: l.saffill@vam.ac.uk
Contact: Laura Saffill, Attn: Laura Saffill
3. Contract Type: Services
Sub Type: Market research and public opinion polling services.
4. Description: Marketing services. We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation.
In summary, the programme should drive the following three outcomes:
1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities.
2.Inform: annual strategy planning and budgeting.
3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics.
5. CPV Codes:
79342000 - Marketing services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category J: 25K to 50K
Currency: GBP
10. Deadline for Expression of Interest: 11/10/2019 12:00:00
11. Address to which they must be sent:
V&A Museum
Cromwell Road, South Kensington
Tel. 020 7942 2921, Fax. ., Email: l.saffill@vam.ac.uk, URL: https://www.delta-esourcing.com/tenders/UK-GB-London:-Brand-Tracking/Q32GE4UY2T
Contact: Laura Saffill, Attn: Laura Saffill
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-Brand-Tracking/Q32GE4UY2T
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/Q32GE4UY2T
TKR-2019918-PRO-15379237
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 31/10/2019
Period of Work End date: 31/10/2022
Is this a Framework Agreement?: no