British Tourist Authority is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: BTA907 VisitEngland & DMO Content Co-Creation |
| Notice type: | Competitive Contract Notice |
| Authority: | British Tourist Authority |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand. The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish: •How content creation and delivery can be aligned to business priorities and customer needs •KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs •What tools/briefs VB/VE should be sharing with destinations to guide their content creation •A more comprehensive understanding of what content performs most strongly This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases. |
| Published: | 05/02/2018 11:55 |
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1. Title: GB-London: BTA907 VisitEngland & DMO Content Co-Creation
2. Awarding Authority:
British Tourist Authority
1 Victoria Street, Victoria, London, SW1H 0ET, United Kingdom
Tel. 02075781064, Email: michael.burke@visitbritain.org
Attn: Michael Burke
3. Contract Type: Services
Sub Type: Recreational, cultural and sporting services.
4. Description: Direct marketing services. VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand.
The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish:
•How content creation and delivery can be aligned to business priorities and customer needs
•KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs
•What tools/briefs VB/VE should be sharing with destinations to guide their content creation
•A more comprehensive understanding of what content performs most strongly
This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases.
5. CPV Codes:
79342100 - Direct marketing services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority: BTA907 VisitEngland & DMO Content Co-Creation
9. Estimated Value of Requirement: Category K:10K to 25K
Currency: GBP
10. Deadline for Expression of Interest: 12/02/2018 12:00:00
11. Address to which they must be sent:
British Tourist Authority
1 Victoria Street, Victoria, London, SW1H 0ET, United Kingdom
Tel. 02075781064, Email: michael.burke@visitbritain.org
Attn: Michael Burke
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA907-VisitEngland-%26-DMO-Content-Co-Creation/P7E43VF4W3
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/P7E43VF4W3
TKR-201825-PRO-11845488
Suitable for VCO: No
Procedure Type:OPEN
Period of Work Start date: 19/02/2018
Period of Work End date: 30/03/2018
Is this a Framework Agreement?: yes