British Tourist Authority is using Delta eSourcing to run this tender exercise
Notice Summary |
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Title: | GB-London: BTA1374 - Multi Touchpoint Customer Journey Data |
Notice type: | Competitive Contract Notice |
Authority: | British Tourist Authority |
Nature of contract: | Not applicable |
Procedure: | Not applicable |
Short Description: | The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism’s record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight. The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover. |
Published: | 01/02/2021 18:29 |
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1. Title: GB-London: BTA1374 - Multi Touchpoint Customer Journey Data
2. Awarding Authority:
British Tourist Authority
151 Buckingham Palace Road, Victoria, London, SW1W 9SZ, United Kingdom
Tel. 02075781241, Email: procurement@visitbritain.org, URL: www.visitbritain.org
Contact: Procurement Team, Attn: Procurement Team
3. Contract Type: Services
Sub Type: Market research and public opinion polling services.
4. Description: Data services. The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism’s record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight.
The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover.
5. CPV Codes:
72300000 - Data services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category H: 100K to 500K
Currency: GBP
10. Deadline for Expression of Interest: 12/02/2021 12:00:00
11. Address to which they must be sent:
151 Buckingham Palace Road
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1374---Multi-Touchpoint-Customer-Journey-Data/96846S27P4
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/96846S27P4
TKR-202121-PRO-17727298
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 23/02/2021
Period of Work End date: 24/03/2022
Is this a Framework Agreement?: no