British Tourist Authority is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | GB-London: BTA1103- Provision of Core Market Segmentation services |
| Notice type: | Competitive Contract Notice |
| Authority: | British Tourist Authority |
| Nature of contract: | Not applicable |
| Procedure: | Not applicable |
| Short Description: | VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: •Encourage visitors to take trips to GB that otherwise would not have happened and/or •Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc. The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia. We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research: •Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire. •Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation |
| Published: | 08/02/2019 12:01 |
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1. Title: GB-London: BTA1103- Provision of Core Market Segmentation services
2. Awarding Authority:
British Tourist Authority
151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
Tel. +44 20 7578 1072, Email: matias.dipasquale@visitbritain.org, URL: https://www.visitbritain.org/
Attn: Matias Di Pasquale
3. Contract Type: Services
Sub Type: Research and development services.
4. Description: Market research services. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way.
VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to:
•Encourage visitors to take trips to GB that otherwise would not have happened and/or
•Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc.
The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia.
We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research:
•Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire.
•Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation
5. CPV Codes:
79310000 - Market research services.
6. NUTS Codes :
UKI - LONDON
7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: LONDON,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category H: 100K to 500K
Currency: GBP
10. Deadline for Expression of Interest: 18/02/2019 17:00:00
11. Address to which they must be sent:
British Tourist Authority
151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
Tel. +44 20 7578 1072, Email: matias.dipasquale@visitbritain.org, URL: https://www.visitbritain.org/
Attn: Matias Di Pasquale
12. Other Information:
Other Information: For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1103--Provision-of-Core-Market-Segmentation-services/RAUN4KCE9X
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/RAUN4KCE9X
TKR-201928-PRO-14039787
Suitable for VCO: No
Procedure Type:OPEN
Period of Work Start date: 04/03/2019
Period of Work End date: 31/03/2019
Is this a Framework Agreement?: no