WRAP (Waste and Resources Action Programme): FRA079 Marketing Services Framework

  WRAP (Waste and Resources Action Programme) is using Delta eSourcing to run this tender exercise

Notice Summary
Title: FRA079 Marketing Services Framework
Notice type: UK4: Tender notice
Authority: WRAP (Waste and Resources Action Programme)
Nature of contract: Services
Procedure: Above threshold - Open procedure
Short Description: The work sitting underneath the Marketing and Campaigns programme is an integral part of our citizen engagement and behaviour change delivery at WRAP; empowering citizens to take action — creating real, sustainable behaviour change in the communities we work in, with and for. Working with governments, businesses and citizens, we take a holistic approach; gather and consider the evidence, collaborate with all partners in the system and propose circular solutions that work together and across the supply chain to protect and restore our natural world.  Our Strategy to 2030 is focused on driving systemic change more rapidly and efficiently - this can only be achieved by growing influence with partners, so that they are set up to deliver more impact. WRAP works with business, governments, institutions and philanthropy through voluntary sector agreements, partnerships and one on one support to drive impactful policy and action-based change. Our plans at the highest level include: Driving the adoption of the circular living Increasing producer responsibility for products and packaging Facilitating collaboration Influencing policy and regulation Inspiring more behaviour change Our aim is to be a global leader in circular living, through reducing the impact of plastics, packaging and textiles. We are committed to helping citizens live a more sustainable lifestyle. Based on robust insight and research, we develop, pilot, deliver and evaluate behaviour change programmes to help citizens live a more sustainable lifestyle. Our consumer campaigns empower individuals to act, through inspiring messages and practical advice. We have embraced the power of social media and use channels which resonate most with hard-to-reach audiences, measuring and monitoring traffic on a regular basis. This framework will support this citizen engagement and behaviour change work. The objective of this framework is to provide high quality creative and marketing support in these areas to maximise our impact and achieve this vision. The Procurement Act 2023 (Act) defines a framework as a: ‘contract between a contracting authority and one or more suppliers that provides for the future award of contracts by a contracting authority to the supplier or suppliers.’ (section 45(2)). This means that a framework sets out the provisions under which future contracts for the supply of goods, services and/or works are to be award. The Act defines an open framework as a: ‘scheme of frameworks that provides for the award of successive frameworks on substantially the same terms. This Framework Agreement will be an Open Framework and will operate for a maximum of 8 years. A new procurement exercise will be run prior to each 2-year re-opening window to allow for new suppliers to apply. Existing suppliers will remain on the Framework for the full duration, subject to performance and continued eligibility. Re-openings will be conducted via a new procurement process under the Open Framework provisions of the Procurement Act 2023.
Published: 14/07/2025 11:53
This opportunity is currently OPEN. To respond to the opportunity, please click Register Interest and follow the on-screen instructions.

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UK-Banbury: Marketing services.

Scope


Description: The work sitting underneath the Marketing and Campaigns programme is an integral part of our citizen engagement and behaviour change delivery at WRAP; empowering citizens to take action — creating real, sustainable behaviour change in the communities we work in, with and for. Working with governments, businesses and citizens, we take a holistic approach; gather and consider the evidence, collaborate with all partners in the system and propose circular solutions that work together and across the supply chain to protect and restore our natural world. 

Our Strategy to 2030 is focused on driving systemic change more rapidly and efficiently - this can only be achieved by growing influence with partners, so that they are set up to deliver more impact. WRAP works with business, governments, institutions and philanthropy through voluntary sector agreements, partnerships and one on one support to drive impactful policy and action-based change.

Our plans at the highest level include:

Driving the adoption of the circular living

Increasing producer responsibility for products and packaging

Facilitating collaboration

Influencing policy and regulation

Inspiring more behaviour change

Our aim is to be a global leader in circular living, through reducing the impact of plastics, packaging and textiles. We are committed to helping citizens live a more sustainable lifestyle. Based on robust insight and research, we develop, pilot, deliver and evaluate behaviour change programmes to help citizens live a more sustainable lifestyle. Our consumer campaigns empower individuals to act, through inspiring messages and practical advice. We have embraced the power of social media and use channels which resonate most with hard-to-reach audiences, measuring and monitoring traffic on a regular basis.

This framework will support this citizen engagement and behaviour change work.

The objective of this framework is to provide high quality creative and marketing support in these areas to maximise our impact and achieve this vision.
The Procurement Act 2023 (Act) defines a framework as a: ‘contract between a contracting authority and one or more suppliers that provides for the future award of contracts by a contracting authority to the supplier or suppliers.’ (section 45(2)). This means that a framework sets out the provisions under which future contracts for the supply of goods, services and/or works are to be award. The Act defines an open framework as a: ‘scheme of frameworks that provides for the award of successive frameworks on substantially the same terms.

This Framework Agreement will be an Open Framework and will operate for a maximum of 8 years. A new procurement exercise will be run prior to each 2-year re-opening window to allow for new suppliers to apply. Existing suppliers will remain on the Framework for the full duration, subject to performance and continued eligibility. Re-openings will be conducted via a new procurement process under the Open Framework provisions of the Procurement Act 2023.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Marketing-services./U3CQQT84VS

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/U3CQQT84VS

Total value (estimated):


GBP 6,400,000 excluding VAT GBP 6,400,000 including VAT




Description





Contract dates (estimated)
20/10/2025 to 24/10/2033
CPV Classifications:
79342000 - Marketing services.
   
Contract can be extended:
No

Extension Date:


Delivery regions:
UK UNITED KINGDOM

Award criteria:
Quality criterion - Name: Written Proposal / Weighting: 65
Quality criterion - Name: Social value / Weighting: 10
Quality criterion - Name: Cost / Price / Weighting: 25

Legal and financial capacity conditions of participation: Per due diligence checks as part of the supplier questionnaire.
Technical ability conditions of participation: Detailed in tender documents.    

Submission


Enquiry deadline: 28/07/2025 Time: 23:45Tender submission deadline: 08/08/2025 Time: 23:45
Submission address and any special instructions: https://www.delta-esourcing.com/respond/U3CQQT84VS
An electronic auction will be used: No
Languages that may be used for submission: English, Award decision date (estimated): 06/10/2025

Procedure


Procedure type: Open procedure

Contracting authority


       Waste & Resources Action Programme, PCTJ-5948-ZJZV
       Ground Floor, Blenheim Court, 19 George Street, Banbury, OX16 0AH, United Kingdom
       Tel. 01295 819900, Email: procurement@wrap.ngo
       Contact: Hannah Russell

Organisation type: REGIONAL_AUTHORITY
Devolved regulations that apply: None

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