Notting Hill Genesis is using Delta eSourcing to run this tender exercise
| Notice Summary |
|---|
| Title: | NHG Marketing and Media Framework |
| Notice type: | Contract Notice |
| Authority: | Notting Hill Genesis |
| Nature of contract: | Services |
| Procedure: | Restricted |
| Short Description: | Notting Hill Genesis are tendering for a framework, for our Marketing and Media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place. We will require various services to successfully complete each scheme, therefore we tendering for 6 Lots, below. 1. Lot 1 (a) Experiential - Physical 2. Lot 1 (b) Experiential - Virtual 3. Media Buying 4. Public Relations 5. Branding and Graphic Design 6. Signage and Way Finding |
| Published: | 30/07/2020 16:27 |
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Section I: Contracting Authority
I.1) Name and addresses
Notting Hill Genesis
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733, Email: irene.celis@nhg.org.uk
Contact: Irene Celis
Main Address: http://www.nhg.org.uk
NUTS Code: UKI
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./CZ84M274MT
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-title/47J5482GC4 to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
I.4) Type of the contracting authority
Other type:: Housing Association
I.5) Main activity
Housing and community amenities
Section II: Object
II.1) Scope of the procurement
II.1.1) Title: NHG Marketing and Media Framework
Reference Number: PROC1109
II.1.2) Main CPV Code:
79342000 - Marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: Notting Hill Genesis are tendering for a framework, for our Marketing and Media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place.
We will require various services to successfully complete each scheme, therefore we tendering for 6 Lots, below.
1. Lot 1 (a) Experiential - Physical
2. Lot 1 (b) Experiential - Virtual
3. Media Buying
4. Public Relations
5. Branding and Graphic Design
6. Signage and Way Finding
II.1.5) Estimated total value:
Value excluding VAT: 21,000,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: Yes
Tenders may be submitted for: All lots
Maximum number of lots that may be awarded to one tenderer: Not provided
The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not provided
II.2) Description
II.2) Description Lot No. 1
II.2.1) Title: Experiential - Physical
Lot No: Lot 1 a
II.2.2) Additional CPV codes:
79342100 - Direct marketing services.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: Our definition of physical experiential is services which relate specifically to the presentation and delivery of our development brands, corporate brands and marketing campaigns on site or at events.
Analogous to retail shop fitting, this service area includes, but is not limited to, all stages of show home and sales office production (from consultation, design and installation to refreshment and removal), marketing suite production (from concept to removal), maintenance of our onsite presentation and the design, creation, installation and deconstruction of our event and exhibition stands and all aspects of related compliance from health and safety to advertising standards.
Each site we deliver is different and, so whilst we delivered tailored campaigns to specific audiences for each location, we also seek to balance this localised approach with a signature look where this is practical and deliverable so that the Notting Hill Genesis brand experience on site is of a consistently high standard, inspires confidence in our buyers (and our sales team) and stands apart from our competitors as the best experience.
More information to follow in SQ and Tender documentation
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/47J5482GC4
II.2) Description Lot No. 2
II.2.1) Title: Experiential - Virtual
Lot No: Lot 1 b
II.2.2) Additional CPV codes:
79342100 - Direct marketing services.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across of range of settings.
The scope of services provided within this lot ranges from the small scale production of on site or location photography, computer generated visualisations and through to the development of fully interactive development models for us in marketing suites in concert with tablet based user interfaces backed by cloud-based technology which interact with our sales database to support a seamless customer journey.
Recent experience has shown that, whilst virtual selling is more achievable to investors whether domestic or from overseas (particularly, for example, where the housing market is rising), residential occupiers are more reluctant to commit to a purchase without a physical, in-person viewing. In the years post-Covid 19, we anticipate that digital selling tools, already our highest source of leads, will become increasingly key to converting leads into sales and generating early campaign sales momentum, particularly at our larger developments
We aim to produce sector leading content, that looks and feels highly desirable across the range of development types and price points that we offer and so content quality, accuracy and experience will be vital to this and will support our new sales website being developed in the later part of 2020.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
II.2) Description Lot No. 3
II.2.1) Title: Media Buying
Lot No: Lot 2
II.2.2) Additional CPV codes:
79341000 - Advertising services.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: This lot encompasses more than just the transactional element of buying media space, our appointed supplier or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.
Our aim is to maximise our ‘bang for buck’ with our advertising campaigns. We manage publicly funded budgets designed to maximise our positive impact on the communities we provide homes and service for and so we expect our media buyer to share our focus on delivering excellent value for money through our campaigns – so that we effectively market our homes to the right people through the right channels.
In this lot, we would look to suppliers to support individual development campaigns, composite campaigns, regional campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.
Accountability here is key throughout the duration of this framework and reporting developed internally to provide meaningful data on marketing source by reservations and completions will be used to supplement and direct routine reporting provided by our chosen supplier – which we would expect both live and cyclically.
Your strength of relationship with key media suppliers and other partners and ability to negotiate deals on our behalf will deliver demonstrable added value, whilst also contributing to additional public relations opportunities being generated for NHG.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
II.2) Description Lot No. 4
II.2.1) Title: Public Relations
Lot No: Lot 3
II.2.2) Additional CPV codes:
79416000 - Public relations services.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: NHG Sales public relations requirement is for a strong, positive and consistent presence across key property media titles at local, London-wide, national and internal level in support of our development campaigns (depending on the target audiences required for our development campaigns).
Restlessly seeking new opportunities to position NHG sales developments to their target audiences, you will balance creativity, writing and editing capability and an eye for a good story, an appetite for learning as much about our new home developments, products and services as our own team and a contact book and reputation that makes you the go-to source for journalists as well as a source of housing market news for NHG Sales.
Strategic planning in support of our campaigns will be key to ensure that each stage of the development life-cycle gets coverage when and where we want it. From taster, coming soon information on planned developments, thematic campaigns, launch campaigns, regional spotlights, awards entries, case studies, customer events, photo-opportunities and, where needed, crisis management support to end of campaign evaluation.
As with our advertising spend, our aim is to maximise our value both to the public purse and our communities and so your ability to keep our team informed through effective campaigns and cyclical reporting that gives a clear account of advertising value equivalence, cross-channel/ media coverage garnered, audience attained and also qualitative feedback on how we’re perceived will be vital.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
II.2) Description Lot No. 5
II.2.1) Title: Branding and Graphic Design
Lot No: Lot 4
II.2.2) Additional CPV codes:
79822500 - Graphic design services.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: Brand, its quality and appeal is vital to our sales success. At the time of writing, our organisational/ corporate brand is under review and so, for clarity, this specification refers to the creation and application of specific development brands and/ or the application of our existing sales branding.
Unlike mass housebuilders with templated property types and standardised corporate approaches to promoting their product in the housing market, we work with design agencies and other property marketing agencies whose offer is inclusive of a brand strategy and design function to develop bespoke brands for our developments that work across the channel range from digital campaigns to experiential and print.
Each of our locations has a different personality, a different design, a different local target market and presents different opportunities and challenges. Our requirement ranges from support on small developments or developments where we offer fewer than 30 homes (where we will apply corporate sales branding to a development marketing name) to large scale, multi-phase, multi-tenure regeneration developments where we offer hundreds of homes for sales across private sale and intermediate market tenures (usually shared ownership) and have to navigate the balance between inclusivity of our existing communities whilst trying to attract new home buyers into them.
Our agency framework will comprise agencies with a range of experience in the property marketing delivering identity, branding and campaign assets that are based on market insight, creative inspiration, audience evidence and motivations, an understanding of place, a synergy with design and a clear and compelling approach to supporting NHG products as leaders in the marketplace in the eyes of potential buyers.
Agile in your approach to project management, you’ll be used to working on projects flexibly, allowing time for launch dates to be brought forward whilst managing our expectations and those of our stakeholders effectively so that, as well as a sense of delight in the outputs you create with us, there is a true sense that you are part of a one team approach to delivery.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
II.2) Description Lot No. 6
II.2.1) Title: Signage and Way Finding
Lot No: Lot 5
II.2.2) Additional CPV codes:
34928470 - Signage.
II.2.3) Place of performance:
UKI LONDON
II.2.4) Description of procurement: From availability window stickers for individual homes to hoarding strategies, branded monarflex, site wayfinding feature signage, and planning permission and AA signage n applications to local Councils for regeneration estates – our requirement is wide-ranging.
Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 48
This contract is subject to renewal: No
Description of renewals: Not provided
II.2.9) Information about the limits on the number of candidates to be invited:
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates: Not provided
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No
III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
Not Provided
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No
Section IV: Procedure
IV.1) Description RESTRICTED
IV.1.1) Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:
Not Provided
The procurement involves the setting up of a dynamic purchasing system - NO
In the case of framework agreements justification for any duration exceeding 4 years: Not Provided
IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 01/09/2020 Time: 15:00
IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates: 07/10/2020
IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
Duration in month(s): 6
Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: No
Estimated timing for further notices to be published: Not provided
VI.2) Information about electronic workflows
Electronic ordering will be used No
Electronic invoicing will be accepted No
Electronic payment will be used No
VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
FRAMEWORK USERS: This framework will be available for use by any entity within the same group of companies as NHG from time to time (the current list can be found at http://www.nhggroup.org.uk/terms-conditions/current-members-group) and any entity or joint venture company that NHG or any other NHG Group Member holds an interest in from time to time.
NHG may also (at its sole discretion) permit use of the framework by any other contracting authority that is a provider of affordable housing that is developing a site within the Greater London area. This will be at NHG’s sole discretion and may be subject to payment of a usage fee. This includes providers of social housing including without limitation any Registered Provider (as defined in the Housing and Regeneration Act 2008 and registered with the Regulator of Social Housing), local authorities and/or Arm’s-Length Management Organisations (ALMO). A list of the current Registered Providers can be found by visiting https://www.gov.uk/government/publications/current-registered-providers-of-social-housing Due to the increasing demand for additional housing across London this Framework may present a significant opportunity for the selected framework participants and these organisations.
NHG also reserves the right to permit use of the framework, including but to restricted to, the following list of organisations - (at it's sole discretion and subject to a fee)
Central Government Departments, Local Government and Public Corporations that can be accessed at the Public Sector Classification Guide
http://www.ons.gov.uk/ons/publications/re-reference-tables.html?edition=tcm%3A77-322090
Local Authorities
http://openlylocal.com/councils/all
NDPBs
http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/a-f
http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/g-l
http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/m-r
http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/s-z
National Parks Authorities
http://www.nationalparks.gov.uk/
Educational Establishments in England and Wales, maintained by the Department for Children, Schools and Families including Schools, Universities and Colleges but not Independent Schools
http://www.education.gov.uk/edubase/home.xhtml
Police Forces in the United Kingdom
http://www.police.uk/?view=force_sites
Fire and Rescue Services in the United Kingdom
http://www.fireservice.co.uk/information/ukfrs
http://dontgivefireahome.org/contacts
NHS Bodies England
http://www.nhs.uk/ServiceDirectories/Pages/AcuteTrustListing.aspx
http://www.nhs.uk/servicedirectories/Pages/PrimaryCareTrustListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/MentalHealthTrustListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/CareTrustListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/AmbulanceTrustListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/StrategicHealthAuthorityListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/SpecialHealthAuthorityListing.aspx
http://www.nhs.uk/ServiceDirectories/Pages/OtherListing.aspx
Hospices in the UK
http://www.helpthehospices.org.uk/about-hospice-care/find-a-hospice/uk-hospice-and-palliative-careservices/
Registered Social Landlords (Housing Associations)
https://www.gov.uk/government/publications/current-registered-providers-of-social-housing
http://www.almos.org.uk/members
http://www.nhfdirectory.co.uk/?_ga=1.213077206.39239207.1456399906
http://www.direct.gov.uk/en/Dl1/Directories/Localcouncils/index.htm
http://chcymru.org.uk/en/members
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./CZ84M274MT
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/CZ84M274MT
VI.4) Procedures for review
VI.4.1) Review body:
Notting Hill Housing Trust
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733
VI.4.2) Body responsible for mediation procedures:
Not provided
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
VI.5) Date Of Dispatch Of This Notice: 30/07/2020
Annex A
View any Notice Addenda
View Award Notice
Section I: Contracting Authority
I.1) Name, Addresses and Contact Point(s):
Notting Hill Genesis
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733, Email: irene.celis@nhg.org.uk
Contact: Irene Celis
Main Address: http://www.nhg.org.uk
NUTS Code: UKI
I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No
I.4)Type of the contracting authority:
Other type:: Housing Association
I.5) Main activity:
Housing and community amenities
Section II: Object Of The Contract
II.1) Scope of the procurement
II.1.1) Title: NHG Marketing and Media Framework
Reference number: PROC1109
II.1.2) Main CPV code:
79342000 - Marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: Notting Hill Genesis are tendering for a framework, for our Marketing and Media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place.
We will require various services to successfully complete each scheme, therefore we tendering for 6 Lots, below.
1. Lot 1 (a) Experiential - Physical
2. Lot 1 (b) Experiential - Virtual
3. Media Buying
4. Public Relations
5. Branding and Graphic Design
6. Signage and Way Finding
II.1.6) Information about lots
This contract is divided into lots: Yes
II.1.7) Total value of the procurement (excluding VAT)
Value: 14,000,000
Currency:GBP
II.2) Description (lot no. 1)
II.2.1) Title:Experiential - Physical
Lot No:Lot 1 a
II.2.2) Additional CPV code(s):
79342100 - Direct marketing services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Our definition of physical experiential is services which relate specifically to the presentation and delivery of our development brands, corporate brands and marketing campaigns on site or at events.
Analogous to retail shop fitting, this service area includes, but is not limited to, all stages of show home and sales office production (from consultation, design and installation to refreshment and removal), marketing suite production (from concept to removal), maintenance of our onsite presentation and the design, creation, installation and deconstruction of our event and exhibition stands and all aspects of related compliance from health and safety to advertising standards.
Each site we deliver is different and, so whilst we delivered tailored campaigns to specific audiences for each location, we also seek to balance this localised approach with a signature look where this is practical and deliverable so that the Notting Hill Genesis brand experience on site is of a consistently high standard, inspires confidence in our buyers (and our sales team) and stands apart from our competitors as the best experience.
More information to follow in SQ and Tender documentation
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/47J5482GC4
II.2) Description (lot no. 2)
II.2.1) Title:Experiential - Virtual
Lot No:Lot 1 b
II.2.2) Additional CPV code(s):
79342100 - Direct marketing services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across of range of settings.
The scope of services provided within this lot ranges from the small scale production of on site or location photography, computer generated visualisations and through to the development of fully interactive development models for us in marketing suites in concert with tablet based user interfaces backed by cloud-based technology which interact with our sales database to support a seamless customer journey.
Recent experience has shown that, whilst virtual selling is more achievable to investors whether domestic or from overseas (particularly, for example, where the housing market is rising), residential occupiers are more reluctant to commit to a purchase without a physical, in-person viewing. In the years post-Covid 19, we anticipate that digital selling tools, already our highest source of leads, will become increasingly key to converting leads into sales and generating early campaign sales momentum, particularly at our larger developments
We aim to produce sector leading content, that looks and feels highly desirable across the range of development types and price points that we offer and so content quality, accuracy and experience will be vital to this and will support our new sales website being developed in the later part of 2020.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 3)
II.2.1) Title:Media Buying
Lot No:Lot 2
II.2.2) Additional CPV code(s):
79341000 - Advertising services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: This lot encompasses more than just the transactional element of buying media space, our appointed supplier or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.
Our aim is to maximise our ‘bang for buck’ with our advertising campaigns. We manage publicly funded budgets designed to maximise our positive impact on the communities we provide homes and service for and so we expect our media buyer to share our focus on delivering excellent value for money through our campaigns – so that we effectively market our homes to the right people through the right channels.
In this lot, we would look to suppliers to support individual development campaigns, composite campaigns, regional campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.
Accountability here is key throughout the duration of this framework and reporting developed internally to provide meaningful data on marketing source by reservations and completions will be used to supplement and direct routine reporting provided by our chosen supplier – which we would expect both live and cyclically.
Your strength of relationship with key media suppliers and other partners and ability to negotiate deals on our behalf will deliver demonstrable added value, whilst also contributing to additional public relations opportunities being generated for NHG.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 4)
II.2.1) Title:Public Relations
Lot No:Lot 3
II.2.2) Additional CPV code(s):
79416000 - Public relations services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: NHG Sales public relations requirement is for a strong, positive and consistent presence across key property media titles at local, London-wide, national and internal level in support of our development campaigns (depending on the target audiences required for our development campaigns).
Restlessly seeking new opportunities to position NHG sales developments to their target audiences, you will balance creativity, writing and editing capability and an eye for a good story, an appetite for learning as much about our new home developments, products and services as our own team and a contact book and reputation that makes you the go-to source for journalists as well as a source of housing market news for NHG Sales.
Strategic planning in support of our campaigns will be key to ensure that each stage of the development life-cycle gets coverage when and where we want it. From taster, coming soon information on planned developments, thematic campaigns, launch campaigns, regional spotlights, awards entries, case studies, customer events, photo-opportunities and, where needed, crisis management support to end of campaign evaluation.
As with our advertising spend, our aim is to maximise our value both to the public purse and our communities and so your ability to keep our team informed through effective campaigns and cyclical reporting that gives a clear account of advertising value equivalence, cross-channel/ media coverage garnered, audience attained and also qualitative feedback on how we’re perceived will be vital.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 5)
II.2.1) Title:Branding and Graphic Design
Lot No:Lot 4
II.2.2) Additional CPV code(s):
79822500 - Graphic design services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Brand, its quality and appeal is vital to our sales success. At the time of writing, our organisational/ corporate brand is under review and so, for clarity, this specification refers to the creation and application of specific development brands and/ or the application of our existing sales branding.
Unlike mass housebuilders with templated property types and standardised corporate approaches to promoting their product in the housing market, we work with design agencies and other property marketing agencies whose offer is inclusive of a brand strategy and design function to develop bespoke brands for our developments that work across the channel range from digital campaigns to experiential and print.
Each of our locations has a different personality, a different design, a different local target market and presents different opportunities and challenges. Our requirement ranges from support on small developments or developments where we offer fewer than 30 homes (where we will apply corporate sales branding to a development marketing name) to large scale, multi-phase, multi-tenure regeneration developments where we offer hundreds of homes for sales across private sale and intermediate market tenures (usually shared ownership) and have to navigate the balance between inclusivity of our existing communities whilst trying to attract new home buyers into them.
Our agency framework will comprise agencies with a range of experience in the property marketing delivering identity, branding and campaign assets that are based on market insight, creative inspiration, audience evidence and motivations, an understanding of place, a synergy with design and a clear and compelling approach to supporting NHG products as leaders in the marketplace in the eyes of potential buyers.
Agile in your approach to project management, you’ll be used to working on projects flexibly, allowing time for launch dates to be brought forward whilst managing our expectations and those of our stakeholders effectively so that, as well as a sense of delight in the outputs you create with us, there is a true sense that you are part of a one team approach to delivery.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 6)
II.2.1) Title:Signage and Way Finding
Lot No:Lot 5
II.2.2) Additional CPV code(s):
34928470 - Signage.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: From availability window stickers for individual homes to hoarding strategies, branded monarflex, site wayfinding feature signage, and planning permission and AA signage n applications to local Councils for regeneration estates – our requirement is wide-ranging.
Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
Section IV: Procedure
IV.1) Description
IV.1.1)Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No
A dynamic purchasing system was set up: No
IV.1.6) Information about electronic auction
An electronic auction has been used: No
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Not Provided
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No
Section V: Award of contract
Award Of Contract (No.1)
Contract No: PROC1109
Lot Number: 1
Title: A : Experiential Physical
A contract/lot is awarded: No
V.1) Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure):
Notice reference (year and document number): 2020 - 1109
Award Of Contract (No.2)
Contract No: Not Provided
Lot Number: 1
Title: B: Experiential Virtual
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Focus Experiential LTD, 8935212
Erskine House, Threshelfords Business Park, Inworth Road, Colchester, Essex, CO5 9SE, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Quintessence Limited, 6859275
Suite 36A Floor 6, AMP HOUSE, Dingwall Road, Croydon, CR0 2LX, United Kingdom
NUTS Code: UKI
The contractor is an SME: Yes
Contractor (No.3)
TidyWork Studio, 295 0541 93
319A High Street, Epping, Essec, CM16 4DA, United Kingdom
NUTS Code: UKI
The contractor is an SME: Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 1,085,200
Total value of the contract/lot: 1,085,200
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.3)
Contract No: Not Provided
Lot Number: 2
Title: Media Buying
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Space and Time Media Ltd, 02660562
Dean Park House, Suite 2, Floor 2, Dean Park Cresent, Bournemouth, BH1 1HP, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
The Media People Limited, 09431011
The Colonial Building, 59-61 Hatton Garden, London, EC1N 8LS, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 8,899,914
Total value of the contract/lot: 8,899,914
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.4)
Contract No: Not Provided
Lot Number: 3
Title: Public Relations
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Camargue Group Limited, 03954008
Eagle Tower, Montpellier Drive, Cheltenham, GL50 1TA, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Oracle PR Ltd, 7662864
Aqua House, 30-32High Street, Epsom, KT19 8AH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 330,475
Total value of the contract/lot: 330,375
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.5)
Contract No: Not Provided
Lot Number: 4
Title: Branding and Graphic Design
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Bell Integrated Communications Ltd, 07563473
2nd Floor, Northumberland House, 155-157 Great Portland Street, London, W1W 6QP, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Focus Integrated Marketing Communications Ltd, 03378775
Erskine House, Threshelfords Business Park, Inworth Road, Colchester, Essex, CO5 9SE, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.3)
Four Communications Limited, 04286449
The Hickman Building, 2 Whitechapel Road, London, E1 1FX, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.4)
Full Communications Limited, 4736768
2nd Floor Radiant House, 36038 Mortimer Street, London, W!W 7RG, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.5)
Heavenly Group Ltd, 4401006
15 Little Green, Richmond, London, TW9 1QH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.6)
J2 Marketing Design Digital, 05607139
Printing House, 66 Lower Road, London, HA2 0DH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.7)
February London T/A Latch, 06056275
53 Bartholomew Street, Newbury, RG14 5QA, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.8)
Philosophy Design Limited, 3902537
91 Paul Street, London, EC2A 4NY, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 2,475,232
Total value of the contract/lot: 2,475,232
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.6)
Contract No: Not Provided
Lot Number: 5
Title: Signage and Wayfinding
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Core Media Services Ltd, 6602075
4 Coronation Avenue, East Tilbury, Essex, RM1 8SJ, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Macro Art Limited, 02779419
Eltisley Business Park, Potton Road, St Neots, Cambs, PE19 6TX, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.3)
Service Graphics, 551336
Pallion Trading Estate, Sunderland, Tyne and Wear, SR4 6ST, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 330,000
Total value of the contract/lot: 330,000
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Section VI: Complementary information
VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=585311566
VI.4) Procedures for review
VI.4.1) Review body
Notting Hill Housing Trust
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided
VI.4.4) Service from which information about the review procedure may be obtained
Not Provided
VI.5) Date of dispatch of this notice: 13/04/2021
Section I: Contracting Authority
I.1) Name, Addresses and Contact Point(s):
Notting Hill Genesis
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733, Email: irene.celis@nhg.org.uk
Contact: Irene Celis
Main Address: http://www.nhg.org.uk
NUTS Code: UKI
I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No
I.4)Type of the contracting authority:
Other type:: Housing Association
I.5) Main activity:
Housing and community amenities
Section II: Object Of The Contract
II.1) Scope of the procurement
II.1.1) Title: NHG Marketing and Media Framework
Reference number: PROC1109
II.1.2) Main CPV code:
79342000 - Marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: Notting Hill Genesis are tendering for a framework, for our Marketing and Media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place.
We will require various services to successfully complete each scheme, therefore we tendering for 6 Lots, below.
1. Lot 1 (a) Experiential - Physical
2. Lot 1 (b) Experiential - Virtual
3. Media Buying
4. Public Relations
5. Branding and Graphic Design
6. Signage and Way Finding
II.1.6) Information about lots
This contract is divided into lots: Yes
II.1.7) Total value of the procurement (excluding VAT)
Value: 16,500,000
Currency:GBP
II.2) Description (lot no. 1)
II.2.1) Title:Experiential - Physical
Lot No:Lot 1 a
II.2.2) Additional CPV code(s):
79342100 - Direct marketing services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Our definition of physical experiential is services which relate specifically to the presentation and delivery of our development brands, corporate brands and marketing campaigns on site or at events.
Analogous to retail shop fitting, this service area includes, but is not limited to, all stages of show home and sales office production (from consultation, design and installation to refreshment and removal), marketing suite production (from concept to removal), maintenance of our onsite presentation and the design, creation, installation and deconstruction of our event and exhibition stands and all aspects of related compliance from health and safety to advertising standards.
Each site we deliver is different and, so whilst we delivered tailored campaigns to specific audiences for each location, we also seek to balance this localised approach with a signature look where this is practical and deliverable so that the Notting Hill Genesis brand experience on site is of a consistently high standard, inspires confidence in our buyers (and our sales team) and stands apart from our competitors as the best experience.
More information to follow in SQ and Tender documentation
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/47J5482GC4
II.2) Description (lot no. 2)
II.2.1) Title:Experiential - Virtual
Lot No:Lot 1 b
II.2.2) Additional CPV code(s):
79342100 - Direct marketing services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across of range of settings.
The scope of services provided within this lot ranges from the small scale production of on site or location photography, computer generated visualisations and through to the development of fully interactive development models for us in marketing suites in concert with tablet based user interfaces backed by cloud-based technology which interact with our sales database to support a seamless customer journey.
Recent experience has shown that, whilst virtual selling is more achievable to investors whether domestic or from overseas (particularly, for example, where the housing market is rising), residential occupiers are more reluctant to commit to a purchase without a physical, in-person viewing. In the years post-Covid 19, we anticipate that digital selling tools, already our highest source of leads, will become increasingly key to converting leads into sales and generating early campaign sales momentum, particularly at our larger developments
We aim to produce sector leading content, that looks and feels highly desirable across the range of development types and price points that we offer and so content quality, accuracy and experience will be vital to this and will support our new sales website being developed in the later part of 2020.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 3)
II.2.1) Title:Media Buying
Lot No:Lot 2
II.2.2) Additional CPV code(s):
79341000 - Advertising services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: This lot encompasses more than just the transactional element of buying media space, our appointed supplier or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.
Our aim is to maximise our ‘bang for buck’ with our advertising campaigns. We manage publicly funded budgets designed to maximise our positive impact on the communities we provide homes and service for and so we expect our media buyer to share our focus on delivering excellent value for money through our campaigns – so that we effectively market our homes to the right people through the right channels.
In this lot, we would look to suppliers to support individual development campaigns, composite campaigns, regional campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.
Accountability here is key throughout the duration of this framework and reporting developed internally to provide meaningful data on marketing source by reservations and completions will be used to supplement and direct routine reporting provided by our chosen supplier – which we would expect both live and cyclically.
Your strength of relationship with key media suppliers and other partners and ability to negotiate deals on our behalf will deliver demonstrable added value, whilst also contributing to additional public relations opportunities being generated for NHG.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 4)
II.2.1) Title:Public Relations
Lot No:Lot 3
II.2.2) Additional CPV code(s):
79416000 - Public relations services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: NHG Sales public relations requirement is for a strong, positive and consistent presence across key property media titles at local, London-wide, national and internal level in support of our development campaigns (depending on the target audiences required for our development campaigns).
Restlessly seeking new opportunities to position NHG sales developments to their target audiences, you will balance creativity, writing and editing capability and an eye for a good story, an appetite for learning as much about our new home developments, products and services as our own team and a contact book and reputation that makes you the go-to source for journalists as well as a source of housing market news for NHG Sales.
Strategic planning in support of our campaigns will be key to ensure that each stage of the development life-cycle gets coverage when and where we want it. From taster, coming soon information on planned developments, thematic campaigns, launch campaigns, regional spotlights, awards entries, case studies, customer events, photo-opportunities and, where needed, crisis management support to end of campaign evaluation.
As with our advertising spend, our aim is to maximise our value both to the public purse and our communities and so your ability to keep our team informed through effective campaigns and cyclical reporting that gives a clear account of advertising value equivalence, cross-channel/ media coverage garnered, audience attained and also qualitative feedback on how we’re perceived will be vital.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 5)
II.2.1) Title:Branding and Graphic Design
Lot No:Lot 4
II.2.2) Additional CPV code(s):
79822500 - Graphic design services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Brand, its quality and appeal is vital to our sales success. At the time of writing, our organisational/ corporate brand is under review and so, for clarity, this specification refers to the creation and application of specific development brands and/ or the application of our existing sales branding.
Unlike mass housebuilders with templated property types and standardised corporate approaches to promoting their product in the housing market, we work with design agencies and other property marketing agencies whose offer is inclusive of a brand strategy and design function to develop bespoke brands for our developments that work across the channel range from digital campaigns to experiential and print.
Each of our locations has a different personality, a different design, a different local target market and presents different opportunities and challenges. Our requirement ranges from support on small developments or developments where we offer fewer than 30 homes (where we will apply corporate sales branding to a development marketing name) to large scale, multi-phase, multi-tenure regeneration developments where we offer hundreds of homes for sales across private sale and intermediate market tenures (usually shared ownership) and have to navigate the balance between inclusivity of our existing communities whilst trying to attract new home buyers into them.
Our agency framework will comprise agencies with a range of experience in the property marketing delivering identity, branding and campaign assets that are based on market insight, creative inspiration, audience evidence and motivations, an understanding of place, a synergy with design and a clear and compelling approach to supporting NHG products as leaders in the marketplace in the eyes of potential buyers.
Agile in your approach to project management, you’ll be used to working on projects flexibly, allowing time for launch dates to be brought forward whilst managing our expectations and those of our stakeholders effectively so that, as well as a sense of delight in the outputs you create with us, there is a true sense that you are part of a one team approach to delivery.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 6)
II.2.1) Title:Signage and Way Finding
Lot No:Lot 5
II.2.2) Additional CPV code(s):
34928470 - Signage.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: From availability window stickers for individual homes to hoarding strategies, branded monarflex, site wayfinding feature signage, and planning permission and AA signage n applications to local Councils for regeneration estates – our requirement is wide-ranging.
Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.
II.2.5) Award criteria:
Not Provided
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
Section IV: Procedure
IV.1) Description
IV.1.1)Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No
A dynamic purchasing system was set up: No
IV.1.6) Information about electronic auction
An electronic auction has been used: No
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2020/S 149-366588
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No
Section V: Award of contract
Award Of Contract (No.1)
Contract No: Not Provided
Lot Number: 1
Title: A : Experiential Physical
A contract/lot is awarded: No
V.1) Information on non-award
The contract/lot is not awarded
No tenders or requests to participate were received or all were rejected
Award Of Contract (No.2)
Contract No: Not Provided
Lot Number: 1
Title: B: Experiential Virtual
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Focus Experiential LTD, 8935212
Erskine House, Threshelfords Business Park, Inworth Road, Colchester, Essex, CO5 9SE, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Quintessence Limited, 6859275
Suite 36A Floor 6, AMP HOUSE, Dingwall Road, Croydon, CR0 2LX, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.3)
TidyWork Studio, 295 0541 93
319A High Street, Epping, Essec, CM16 4DA, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 1,085,200
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.3)
Contract No: Not Provided
Lot Number: 2
Title: Media Buying
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Space and Time Media Ltd, 02660562
Dean Park House, Suite 2, Floor 2, Dean Park Cresent, Bournemouth, BH1 1HP, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
The Media People Limited, 09431011
The Colonial Building, 59-61 Hatton Garden, London, EC1N 8LS, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 8,899,914
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.4)
Contract No: Not Provided
Lot Number: 3
Title: Public Relations
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Camargue Group Limited, 03954008
Eagle Tower, Montpellier Drive, Cheltenham, GL50 1TA, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Oracle PR Ltd, 7662864
Aqua House, 30-32High Street, Epsom, KT19 8AH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 330,375
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.5)
Contract No: Not Provided
Lot Number: 4
Title: Branding and Graphic Design
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Bell Integrated Communications Ltd, 07563473
2nd Floor, Northumberland House, 155-157 Great Portland Street, London, W1W 6QP, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Focus Integrated Marketing Communications Ltd, 03378775
Erskine House, Threshelfords Business Park, Inworth Road, Colchester, Essex, CO5 9SE, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.3)
Four Communications Limited, 04286449
The Hickman Building, 2 Whitechapel Road, London, E1 1FX, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.4)
Full Communications Limited, 4736768
2nd Floor Radiant House, 36038 Mortimer Street, London, W1W 7RG, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.5)
Heavenly Group Ltd, 4401006
15 Little Green, Richmond, London, TW9 1QH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.6)
J2 Marketing Design Digital, 05607139
Printing House, 66 Lower Road, London, HA2 0DH, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.7)
February London T/A Latch, 06056275
53 Bartholomew Street, Newbury, RG14 5QA, United Kingdom
NUTS Code: UKI
The contractor is an SME: Yes
Contractor (No.8)
Philosophy Design Limited, 3902537
91 Paul Street, London, EC2A 4NY, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 2,475,232
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.6)
Contract No: Not Provided
Lot Number: 5
Title: Signage and Wayfinding
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 11/03/2021
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: Yes
Contractor (No.1)
Core Media Services Ltd, 6602075
4 Coronation Avenue, East Tilbury, Essex, RM1 8SJ, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.2)
Macro Art Limited, 02779419
Eltisley Business Park, Potton Road, St Neots, Cambs, PE19 6TX, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
Contractor (No.3)
Service Graphics, 551336
Pallion Trading Estate, Sunderland, Tyne and Wear, SR4 6ST, United Kingdom
NUTS Code: UKI
The contractor is an SME: No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 330,000
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Section VI: Complementary information
VI.3) Additional information: FRAMEWORK USERS: This framework will be available for use by any entity within the same group of companies as NHG from time to time (the current list can be found at http://www.nhggroup.org.uk/terms-conditions/current-members-group) and any entity or joint venture company that NHG or any other NHG Group Member holds an interest in from time to time.
NHG may also (at its sole discretion) permit use of the framework by any other contracting authority that is a provider of affordable housing. This will be at NHG’s sole discretion and may be subject to payment of a usage fee.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=589183666
VI.4) Procedures for review
VI.4.1) Review body
Notting Hill Housing Trust
Bruce Kenrick House, 2 Killick Street, London, N1 9FL, United Kingdom
Tel. +44 738263733
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided
VI.4.4) Service from which information about the review procedure may be obtained
Not Provided
VI.5) Date of dispatch of this notice: 28/04/2021