City, University of London is using Delta eSourcing to run this tender exercise
Notice Summary |
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Title: | Media Buying and SEO Services |
Notice type: | Contract Notice |
Authority: | City, University of London |
Nature of contract: | Services |
Procedure: | Open |
Short Description: | City, University of London is seeking to appoint by tender: 1. an agency who can strategically advise upon and instigate integrated media buying activity: and 2. an external Search Engine Optimization agency to manage its search marketing. City's websites www.city.ac.uk and www.cass.city.ac.uk are central to the successful marketing of City and to the recruitment of students to its courses |
Published: | 31/10/2019 17:00 |
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Section I: Contracting Authority
I.1) Name and addresses
City, University of London
Northampton Square, London, EC1V 0HB, United Kingdom
Tel. +44 2070400196, Email: procurement@city.ac.uk
Main Address: www.city.ac.uk
NUTS Code: UKI4
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./AP69SD5U75
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./Q4ZST2W57M to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title: Media Buying and SEO Services
Reference Number: 20/1011
II.1.2) Main CPV Code:
79342000 - Marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: City, University of London is seeking to appoint by tender:
1. an agency who can strategically advise upon and instigate integrated media buying activity: and
2. an external Search Engine Optimization agency to manage its search marketing. City's websites www.city.ac.uk and www.cass.city.ac.uk are central to the successful marketing of City and to the recruitment of students to its courses
II.1.5) Estimated total value:
Value excluding VAT: 3,350,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: Yes
Tenders may be submitted for: All lots
Maximum number of lots that may be awarded to one tenderer: Not provided
The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not provided
II.2) Description
II.2) Description Lot No. 1
II.2.1) Title: Media Buying
Lot No: 1
II.2.2) Additional CPV codes:
79342000 - Marketing services.
II.2.3) Place of performance:
UKI4 Inner London – East
II.2.4) Description of procurement: City, University of London seek to appoint one/or a small number of agencies to strategically advise upon and instigate integrated media buying activity.
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: 3,200,000
Currency: GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals: City has the option to extend for up to two periods of an additional 12 months at the end of years 3 and 4. City may re-tender this opportunity before the end of the planned contract.
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
II.2) Description Lot No. 2
II.2.1) Title: Search Engine Optimisation
Lot No: 2
II.2.2) Additional CPV codes:
79342000 - Marketing services.
II.2.3) Place of performance:
UKI4 Inner London – East
II.2.4) Description of procurement: City seek to appoint an external search engine optimization agency to manage its search marketing. City's websites www.city.ac.uk and www.cass.city.ac.uk are central to the successful marketing of City and to the recruitment of students to its courses
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: 150,000
Currency: GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals: City has the option to extend for up to two periods of an additional 12 months at the end of years 3 and 4. City may re-tender this opportunity before the end of the planned contract.
II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided
Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No
III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
Not Provided
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No
Section IV: Procedure
IV.1) Description OPEN
IV.1.1) Type of procedure: Open
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement - NO
In the case of framework agreements justification for any duration exceeding 4 years: Not Provided
IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 30/11/2019 Time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender: Not Provided
IV.2.7) Conditions for opening of tenders:
Date: 30/11/2019
Time: 12:00
Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: No
Estimated timing for further notices to be published: Not provided
VI.2) Information about electronic workflows
Electronic ordering will be used No
Electronic invoicing will be accepted No
Electronic payment will be used No
VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./AP69SD5U75
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/AP69SD5U75
VI.4) Procedures for review
VI.4.1) Review body:
City, University of London
London, United Kingdom
Tel. +44 2070400196
VI.4.2) Body responsible for mediation procedures:
Not provided
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
VI.5) Date Of Dispatch Of This Notice: 31/10/2019
Annex A
View any Notice Addenda
Section I: Contracting authority/entity (as stated in the original notice)
I.1) Name and addresses
City, University of London
Northampton Square, London, EC1V 0HB, United Kingdom
Tel. +44 2070400196, Email: procurement@city.ac.uk
Main Address: www.city.ac.uk
NUTS Code: UKI4
Section II: Object (as stated in the original notice)
II.1) Scope of the procurement
II.1.1) Title: Media Buying and SEO Services Reference number: 20/1011
II.1.2) Main CPV code:
79342000 - Marketing services.
II.1.3) Type of contract: SERVICES
II.1.4) Short Description: City, University of London is seeking to appoint by tender:
1. an agency who can strategically advise upon and instigate integrated media buying activity: and
2. an external Search Engine Optimization agency to manage its search marketing. City's websites www.city.ac.uk and www.cass.city.ac.uk are central to the successful marketing of City and to the recruitment of students to its courses
Section VI: Complementary information
V1.5) Date of dispatch of this notice: 28/11/2019
VI.6) Original notice reference:
Notice Reference: 2019 - 232964
Notice number in OJ S: Not Provided
Date of dispatch of the original notice: 31/10/2019
Section VII: Changes
VII.1) Information to be changed or added
VII.1.1) Reason for change: Modification of original information submitted by the contracting authority
VII.1.2) Text to be corrected in original notice No: 1
Section Number: IV.2.2
Place of text to be modified: IV.2.2 Time limit for receipt of tenders or requests to participate
Instead of:
Date: 30/11/2019
Local Time: 12:00
Read:
Date: 03/12/2019
Local Time: 12:00
VII.1.2) Text to be corrected in original notice No: 2
Section Number: IV.2.7
Place of text to be modified: Conditions for opening of tenders
Instead of:
Date: 30/11/2019
Local Time: 12:00
Read:
Date: 03/12/2019
Local Time: 12:00
VII.2) Other additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./AP69SD5U75
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/AP69SD5U75