Imperial War Museums: GB-London: Qualitative Research at Churchill War Rooms

  Imperial War Museums is using Delta eSourcing to run this tender exercise

Notice Summary
Title: GB-London: Qualitative Research at Churchill War Rooms
Notice type: Competitive Contract Notice
Authority: Imperial War Museums
Nature of contract: Not applicable
Procedure: Not applicable
Short Description: IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion.
Published: 05/02/2024 12:36
Please note that the deadline for response to this opportunity has passed. However, you can still register or log-into the Delta eSourcing solution to prepare your Supplier Profile for future opportunities.

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Competitive Contract Notice

1. Title: GB-London: Qualitative Research at Churchill War Rooms
2. Awarding Authority:
    Imperial War Museums
    IWM London, Lambeth Road, London, SE1 6HZ, United Kingdom
    Tel. 02074165000, Email: erowberry@iwm.org.uk, URL: www.iwm.org.uk
    Attn: Procurement & Resources Officer
3. Contract Type: Services
      Sub Type: Market research and public opinion polling services.

4. Description: Research and development services and related consultancy services. Market research services. Museum-exhibition services. IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language.

This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion.
5. CPV Codes:
   73000000 - Research and development services and related consultancy services.
   79310000 - Market research services.
   92521100 - Museum-exhibition services.

6. NUTS Codes :
   UKI32 - Westminster

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Westminster,
8. Reference Attributed by the Awarding Authority: Res3260
9. Estimated Value of Requirement: Category K:10K to 25K
Currency: GBP
10. Deadline for Expression of Interest: 26/02/2024 12:00:00
11. Address to which they must be sent:
   Not Provided
   
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-Qualitative-Research-at-Churchill-War-Rooms/3F5K25TN4G

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/3F5K25TN4G
TKR-202425-PRO-25112399
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 04/03/2024
Period of Work End date: 29/03/2024
Is this a Framework Agreement?: no

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Competitive Contract Award Notice

Associated Parent Notice
CompetitiveContractNotice - GB-London: Qualitative Research at Churchill War Rooms
1. Title: GB-London: Qualitative Research at Churchill War Rooms - Award Notice
2. Awarding Authority:
    Imperial War Museums
    IWM London, Lambeth Road, London, SE1 6HZ, United Kingdom
    Tel. 02074165000, Email: erowberry@iwm.org.uk, URL: www.iwm.org.uk
    Attn: Procurement & Resources Officer
3. Contract Type: Services
      Sub Type: Market research and public opinion polling services.

4. Description: Research and development services and related consultancy services. Market research services. Museum-exhibition services. IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language.

This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion.
5. CPV Codes:
   73000000 - Research and development services and related consultancy services.
   79310000 - Market research services.
   92521100 - Museum-exhibition services.

6. NUTS Codes :
   UKI32 - Westminster

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Westminster,
8. Reference Attributed by the Awarding Authority: Res3260
9. Awarded to:

    Mind Field Advertising and Marketing Limited
    National ID: 13049909, Floor 7, XYZ Building, 2 Hardman Boulevard,, Manchester , M3 3AQ
    Tel. -, Fax. -, Email: -, URL: www.iwm.org.uk
    Attn: -
Value Cost: 11,988
Is Awardee likely to subcontract?: No Awarded to SME?: No
10. Date of Contract Award: 01/03/2024
11. Number of Tenders Received: 10
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=854527857
TKR-202449-PRO-25724849
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 11/03/2024
Period of Work End date: 30/04/2024