Royal Botanic Gardens has published this notice through Delta eSourcing
| Notice Summary |
|---|
| Title: | RBGKEW1471 - Face to face membership sales services |
| Notice type: | UK2: Preliminary market engagement notice |
| Authority: | Royal Botanic Gardens |
| Nature of contract: | Services |
| Procedure: | Above threshold - Open procedure |
| Short Description: | We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition. We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members. |
| Published: | 21/08/2025 15:48 |
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Scope
Scope: RBGKEW1471 - Face to face membership sales services
Description:
We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition.
We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans
Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936
Total value (estimated):
GBP 280,000 excluding VAT GBP 336,000 including VAT
Contract dates (estimated)
01/04/2026 to 31/03/2028
CPV Classifications:
79342200 - Promotional services.
79600000 - Recruitment services.
79620000 - Supply services of personnel including temporary staff.
98100000 - Membership organisation services.
Not Provided
Engagement
Engagement deadline
29/08/2025
The engagement has not yet been carried out.Engagement process description:
Internal desk based research being conducted to understand the market and draw up a list of potential suppliers.
Contact with suppliers that have previously applied for similar contracts with RBG Kew to gauge interest in the contract opportunity.
If any other Suppliers are interested in this opportunity please email procurement@kew.org to let us know and we will then inform you when the opportunity is live.
Contracting authority
Royal Botanic Gardens, Kew, PGTT-3583-QXLN
Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
Tel. 02083325000, Email: procurement@kew.org
Contact: Sarah Jandu
Address of the buyer profile: www.kew.org
Organisation type: MINISTRY
Devolved regulations that apply: None