Northern Trains Limited (NTL): Experiential Services

UK-York: Marketing services.

Section I: Contracting Entity

   I.1) Name, Addresses and Contact Point(s):
             Northern Trains Limited
             George Stephenson House, Toft Green, York, YO1 6JT, United Kingdom
             Tel. +44 929708826, Email: Holly.Peters@northernrailway.co.uk
             Main Address: www.northernrailway.co.uk
             NUTS Code: UK

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.6) Main activity:
      Railway services



Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Experiential Services            
      Reference number: Not Provided

      II.1.2) Main CPV code:
         79342000 - Marketing services.
      

      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: Northern Trains Limited (Northern) are looking for an agency partner to deliver experiential activations on our behalf. Experiential activations will need to be true to the Northern brand, authentic and relevant to our consumer.

      II.1.6) Information about lots
         This contract is divided into lots: No

            II.1.7) Total value of the procurement (excluding VAT)
         
         Agree to publish? Yes
          Value: 720,000
                  
         Currency:GBP

   II.2) Description

      II.2.1) Title: Not Provided       
      Lot No: Not Provided

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UK - UNITED KINGDOM
   
      Main site or place of performance:
      UNITED KINGDOM
             

      II.2.4) Description of the procurement: Northern Trains Limited (NTL) conducted this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL now enters into one contract with the successful Tenderer for an initial period of two (2) years with extension options for a further period of up to two (2) years that are to be taken in up to one (1) year periods for a maximum potential period of four (4) years.


      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided




Section IV: Procedure

IV.1) Description

   IV.1.1) Type of procedure: Negotiated procedure with prior call for competition


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
      Notice number in the OJ S: 2024/S 000-038918
            

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No




Section V: Award of contract

Award Of Contract (No.1)
   
   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 06/08/2025


      V.2.3) Name and address of the contractor

         Agree to publish? Yes
         
         Contractor (No.1)
             Fresh Approach (UK) Limited, 05210250
             Manchester, M2 6LW, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)

         Agree to publish? Yes       

         Initial estimated total value of the contract/lot: 720,000          
         Total value of the contract/lot: 720,000
         Currency: GBP

      V.2.5) Information about subcontracting

         The contract is likely to be subcontracted: No
         

      V.2.6) Price paid for bargain purchases

         Value excluding VAT: Not Provided          
         Currency: Not Provided




Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=967928928
   VI.4) Procedures for review

      VI.4.1) Review body
          Northern Trains Limited
          George Stephenson House, Toft Green, York, YO1 6JT, United Kingdom
          Tel. +44 929708826

      VI.4.2) Body responsible for mediation procedures
         Not Provided

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 07/08/2025