WRAP (Waste and Resources Action Programme) has published this notice through Delta eSourcing
| Notice Summary |
|---|
| Title: | CRW002-005 -Be Mighty. Recycle. Burst 6 |
| Notice type: | UK5: Transparency notice |
| Authority: | WRAP (Waste and Resources Action Programme) |
| Nature of contract: | Not applicable |
| Procedure: | Direct award |
| Short Description: | We require the provision of professional public relations (PR) services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This will include strategic and hands-on PR support to ensure strong media engagement, high visibility, and resonance with key target audiences, particularly younger people and families. The scope of services includes: Press and Media Relations: Drafting and refining press materials including press releases, media advisories, and briefing notes that clearly and compellingly communicate campaign messages. Proactive media outreach and ‘selling in’ of campaign content to Welsh media outlets, leveraging strong existing relationships with regional and national journalists and editors. Managing and supporting the campaign media launch, including coordination with spokespeople, stakeholders, and media representatives to ensure smooth delivery and maximum impact. Influencer Engagement: Identifying, recruiting, and managing appropriate influencers in Wales who align with the campaign’s values and are able to engage younger audiences and families effectively. Coordinating the development of influencer briefs, ensuring alignment with the campaign's messaging and tone of voice. Supporting the creative treatment of influencer content, including feedback, approvals, and ensuring brand and message consistency across platforms. This work requires a deep understanding of the Welsh media landscape, strong existing media and influencer networks, cultural and linguistic fluency in Wales (including Welsh language skills), and an ability to communicate complex behavioural change messages in engaging, accessible ways. The supplier will work closely with our campaign team to ensure all PR and influencer activity aligns with the overall communications strategy and is delivered efficiently, ethically, and with measurable impact. |
| Published: | 18/07/2025 15:26 |
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Scope
Description: We require the provision of professional public relations (PR) services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This will include strategic and hands-on PR support to ensure strong media engagement, high visibility, and resonance with key target audiences, particularly younger people and families.
The scope of services includes:
Press and Media Relations:
Drafting and refining press materials including press releases, media advisories, and briefing notes that clearly and compellingly communicate campaign messages.
Proactive media outreach and ‘selling in’ of campaign content to Welsh media outlets, leveraging strong existing relationships with regional and national journalists and editors.
Managing and supporting the campaign media launch, including coordination with spokespeople, stakeholders, and media representatives to ensure smooth delivery and maximum impact.
Influencer Engagement:
Identifying, recruiting, and managing appropriate influencers in Wales who align with the campaign’s values and are able to engage younger audiences and families effectively.
Coordinating the development of influencer briefs, ensuring alignment with the campaign's messaging and tone of voice.
Supporting the creative treatment of influencer content, including feedback, approvals, and ensuring brand and message consistency across platforms.
This work requires a deep understanding of the Welsh media landscape, strong existing media and influencer networks, cultural and linguistic fluency in Wales (including Welsh language skills), and an ability to communicate complex behavioural change messages in engaging, accessible ways.
The supplier will work closely with our campaign team to ensure all PR and influencer activity aligns with the overall communications strategy and is delivered efficiently, ethically, and with measurable impact.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Writing-agency-services./3K9P4B68X4
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/3K9P4B68X4
Total value (estimated):
Lots
Contract dates (estimated)
30/07/2025 to 31/10/2025
CPV Classifications:
92312211 - Writing agency services.
Contract can be extended:
No
Extension Date:
Delivery regions:
UK UNITED KINGDOM
Award criteria:
Documents
Submission
An electronic auction will be used: Not Provided
Procedure
Procedure type: