London Legacy Development Corporation: Park Branding & Production Services

UK-London: Graphic design services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       London Legacy Development Corporation
       5 Endeavour Square, London, E20 1JN, United Kingdom
       Tel. +44 123456789, Email: Procurement@londonlegacy.co.uk
       Contact: Fotis Bountalis
       Main Address: https://www.queenelizabetholympicpark.co.uk/
       NUTS Code: UKI4

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: Yes

   I.4)Type of the contracting authority:
      Other type:: Regeneration

   I.5) Main activity:
      Other activity: Regeneration

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Park Branding & Production Services            
      Reference number: PIP-221005-01

      II.1.2) Main CPV code:
         79822500 - Graphic design services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The scope of services encompasses pre-production, production, and supply of various materials, including event signage, park wayfinding, hoarding panels, ad-hoc signage, and physical branded assets. Additionally, the contract will provide for signage and branding installation and decommissioning services for park assets, and the development and maintenance of signage and branding assets for the London Stadium. Project management responsibilities lie with the service provider. However, there are a number of Key Performance Indicators (KPIs) that the service provider will need to meet.
We required a market that can provide Design and delivery for these services.
Total Value £4,000,000, with £1,200,000 committed spend from the budget over four years. This will be treated as Task-order based contract, with initial value as £0. This contract will be let for the benefit of the GLA Group.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 4,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKI4 - Inner London – East
   
      Main site or place of performance:
      Inner London – East
             

      II.2.4) Description of the procurement: The scope of services encompasses pre-production, production, and supply of various materials, including event signage, park wayfinding, hoarding panels, ad-hoc signage, and physical branded assets.
Additionally, the contract will provide for signage and branding installation and decommissioning services for park assets, and the development and maintenance of signage and branding assets for the London Stadium. Project management responsibilities lie with the service provider. However, there are a number of Key Performance Indicators (KPIs) that the service provider will need to meet.
We require a market that can provide Design and delivery for these services. Total Value £4,000,000, with £1,200,000 committed spend from the budget over four years. This will be treated as Task-order based contract, with initial value as £0. This contract will be let for the benefit of the GLA Group.

      II.2.5) Award criteria:
      Quality criterion - Name: Previous Experience / Weighting: Gate Question
      Quality criterion - Name: Scenario Based 1: Major Event branding / Weighting: 10
      Quality criterion - Name: Scenario Based 2: Great Get together one day event: / Weighting: 10
      Quality criterion - Name: Scenario Based 3: Placemaking activations / Weighting: 10
      Quality criterion - Name: Supplier Performance / Weighting: 10
      Quality criterion - Name: Outline Strategy / Weighting: 5
      Quality criterion - Name: Managing Requests / Weighting: 5
      Quality criterion - Name: Responsible Procurement: Socio Economic / Weighting: 5
      Quality criterion - Name: Responsible Procurement: Sustainability / Weighting: 5
                  
      Cost criterion - Name: Unit Rates / Weighting: 40
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: The value stated is for 4 years (96 months) with £1,200,000 committed spend from the budget over four years (Excluding VAT) and £2,800,000 non-committed spend from sponsorships over four years (Excluding VAT). The contract is let on Task order basis.


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open Accelerated
         Justification for the choice of accelerated procedure: we will be using electronic portal for bids submission.

   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2024/S 000-037742
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: Yes

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: PIP-221005-01    
   Lot Number: Not Provided    
   Title: Park Branding & Production Services

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 30/03/2025

      V.2.2) Information about tenders
         Number of tenders received: 3
         Number of tenders received from SMEs: 0 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 0          
         Number of tenders received by electronic means: 3

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             WASSERMAN EMEA LLP, OC368517
             10a Greencoat Place, London, SW1P 1PH, United Kingdom
             NUTS Code: UKI6
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 4,000,000          
         Total value of the contract/lot: 4,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=904658322
   VI.4) Procedures for review

      VI.4.1) Review body
          London Legacy Development Corporation
          05 Endeavour Square, London, E20 1JN, United Kingdom
          Tel. +44 123456789, Email: Procurement@londonlegacy.co.uk
          Internet address: https://www.queenelizabetholympicpark.co.uk/

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 24/06/2025