London Legacy Development Corporation: Digital Signage Project- Advertising Concession

UK-UK-London: Advertising and marketing services.


Preliminary Questions
   This notice is for prior information only: Yes
   This notice aims at reducing time-limits for receipt of tenders: No
   This notice is a call for competition: No
         
Section I: Contracting Authority

I.1) Name and addresses:
       London Legacy Development Corporation
       5 Endeavour Square, Stratford, UK-London, E20 1JN, United Kingdom
       Tel. +44 1111111111, Email: RobertHughes@londonlegacy.co.uk
       Contact: Robert Hughes
       Main Address: https://www.queenelizabetholympicpark.co.uk/our-story
       NUTS Code: UKI41
      Specifications and additional documents: As Above
I.2) Joint procurement:
   The contract involves joint procurement: No.
   The contract is awarded by a central purchasing body: No .

I.3) Communication          
   Further information can be obtained from: the above mentioned address

I.4) Type of the contracting authority    
   Other type:: Mayoral Development Corporation
I.5) Main activity:    
   Other activity: Regeneration

Section II: Object
      
II.1) Scope of the procurement - 1
   II.1.1) Title: Digital Signage Project- Advertising Concession    
          Reference number:
   II.1.2) Common Procurement Vocabulary:       
      79340000 - Advertising and marketing services.
   II.1.3) Type of contract: SERVICES
   II.1.4) Short description:    
      London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC Before the release of the Contract Notice, LLDC wishes to gauge interest from the marketplace and request that interested parties register express interest via emailing roberthughes@londonlegacy.co.uk by Friday 21 June 2024- 15.00. LLDC also welcome questions from potential Bidders that may wish to engage with the Authority on understanding more about the project as LLDC are keen to encourage suppliers with the capability, appetite, and capacity to bid. All questions and answers will be provided as part of the forthcoming procurement.          
   II.1.5) Estimated total value:       
      Value excluding VAT (give figures only) : 62,600,000 - GBP
   II.1.6) Information about lots:
      This contract is divided into lots: No          
      Maximum number of lots that may be awarded to one tenderer: Not Provided       
      The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not Provided

II.2) Lot Description          
   II.2.2) Additional CPV code(s):       
      79340000 - Advertising and marketing services.          
      79341000 - Advertising services.          
      79341100 - Advertising consultancy services.          
      79341200 - Advertising management services.          
      79341400 - Advertising campaign services.          
      30231300 - Display screens.          
      34928470 - Signage.          
      31523200 - Permanent message signs.          
      51110000 - Installation services of electrical equipment.          
      50312600 - Maintenance and repair of information technology equipment.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI41 - Hackney and Newham    
   II.2.4) Description of the procurement:       
      London Legacy Development Corporation (LLDC) is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC. LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41 Light Emitting Diode (LED screens) suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be for commercial advertising. Existing digital inventory within the London Aquatic Centre (LAC) and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.    
   II.2.14) Additional information          
      For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure (CAPEX) and forecasted gross revenue of £56 million. The concessionaire will pay LLDC a share of the gross revenue. The CAPEX will be funded by LLDC.    


II.3) Estimated Date of publication
         01/07/2024
      
      
Section IV: Procedure   

IV.1) Description       
   IV.1.8) Information about Government Procurement Agreement (GPA )
         The contract is covered by the Government Procurement Agreement (GPA) - NO

Section VI: Complementary Information    
VI.3) Additional Information:       
   To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=866688650
GO-202466-PRO-26456454 TKR-202466-PRO-26456453        

VI.5) Date Of Dispatch Of This Notice: 06/06/2024