Bath Spa University: Digital marketing services and digital media buying

UK-Bath: Advertising and marketing services.


Preliminary Questions
   This notice is for prior information only: Yes
   This notice aims at reducing time-limits for receipt of tenders: No
   This notice is a call for competition: No
         
Section I: Contracting Authority

I.1) Name and addresses:
       Bath Spa University
       Newton Park House, Newton Park, Newton St Loe, Bath, BA2 9BN, United Kingdom
       Tel. +44 1225875875, Email: procurement@bathsp.ac.uk
       Contact: Procurement
       Main Address: https://www.bathspa.ac.uk/
       NUTS Code: UKK12
      Specifications and additional documents: As Above
I.2) Joint procurement:
   The contract involves joint procurement: No.
   The contract is awarded by a central purchasing body: No .

I.3) Communication          
   Further information can be obtained from: address as in Annex A.I

I.4) Type of the contracting authority    
   Body governed by public law
I.5) Main activity:    
   Education

Section II: Object
      
II.1) Scope of the procurement - 1
   II.1.1) Title: Digital marketing services and digital media buying    
          Reference number: CS020
   II.1.2) Common Procurement Vocabulary:       
      79340000 - Advertising and marketing services.          
         QA09-2 - For advertising by means of coupons         
         QA08-9 - For advertising on posters         
         QA07-6 - For advertising in magazines         
         QA06-3 - For advertising in newspapers         
         TA11-2 - For trade-advertising material         
         QA05-0 - For advertising in cinemas         
         QA04-7 - For advertising on the Internet         
         QA03-4 - For advertising on television         
         QA02-1 - For advertising on radio
   II.1.3) Type of contract: SERVICES
   II.1.4) Short description:    
      Marketing activities.

We are looking to tender various marketing activities, separating this into separate Lots, potentially Media Buying and Digital Media Services.

Primarily support the Marketing and Digital team's work and offer resources and capability directly to all our Schools and departmentse.

We are considering if we are to award suppliers onto a framework arrangement or contract to multiple suppliers.          
   II.1.5) Estimated total value:       
      Value excluding VAT (give figures only) : 450,000 - GBP
   II.1.6) Information about lots:
      This contract is divided into lots: Yes          
      Maximum number of lots that may be awarded to one tenderer: Not Provided       
      The contracting authority reserves the right to award contracts combining the following lots or groups of lots:          
         As a PIN the is an early supplier engagement. The separation of services to Lots has yet to be decided

II.2) Lot Description : 1    
   II.2.1) Title: Marketing management consultancy services.
         Lot Number: 1          
   II.2.2) Additional CPV code(s):       
      79413000 - Marketing management consultancy services.          
         QA09-2 - For advertising by means of coupons             
         QA08-9 - For advertising on posters             
         QA07-6 - For advertising in magazines             
         QA06-3 - For advertising in newspapers             
         TA11-2 - For trade-advertising material             
         QA05-0 - For advertising in cinemas             
         QA04-7 - For advertising on the Internet             
         QA03-4 - For advertising on television             
         QA02-1 - For advertising on radio              
      79340000 - Advertising and marketing services.          
      79342000 - Marketing services.          
      79342100 - Direct marketing services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire    
   II.2.4) Description of the procurement:       
      Marketing management consultancy services.
Review analytics data spend and advisement performance.
Advice on marketing solutions.
Purchase additional services
Purchases additional Digital Marketing and Advertising services    
   II.2.14) Additional information       
      Not Provided

II.2) Lot Description : 2    
   II.2.1) Title: Digital Media Services
         Lot Number: 2          
   II.2.2) Additional CPV code(s):       
      79340000 - Advertising and marketing services.          
         QA09-2 - For advertising by means of coupons             
         QA08-9 - For advertising on posters             
         QA07-6 - For advertising in magazines             
         QA06-3 - For advertising in newspapers             
         TA11-2 - For trade-advertising material             
         QA05-0 - For advertising in cinemas             
         QA04-7 - For advertising on the Internet             
         QA03-4 - For advertising on television             
         QA02-1 - For advertising on radio           
   II.2.3) Place of performance:       
      Region Codes:               
         UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire    
   II.2.4) Description of the procurement:       
      Digital Media Buying and Advertising    
   II.2.14) Additional information       
      Not Provided

II.3) Estimated Date of publication
         31/03/2022
      
      
Section IV: Procedure   

IV.1) Description       
   IV.1.8) Information about Government Procurement Agreement (GPA )
         The contract is covered by the Government Procurement Agreement (GPA) - YES

Section VI: Complementary Information    
VI.3) Additional Information:       
   To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=664909316
GO-2022310-PRO-19757911 TKR-2022310-PRO-19757910        

VI.5) Date Of Dispatch Of This Notice: 10/03/2022

   
ANNEX A    
   
   I) Addresses and contact points from which further information can be obtained:
       Bath Spa University
       Newton Park, Newton St Loe, Bath, BA2 9BN, United Kingdom
       Email: c.brestrich-scoines2@bathspa.ac.uk
       Contact: Colin Scoines
       Main Address: https://www.bathspa.ac.uk/
       NUTS Code: UKK12