Birmingham City University: PS005A Strategic Planning Media Buying

UK-Birmingham: Marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Birmingham City University
       https://www.delta-esourcing.com/suppliers/tender-opportunities/, 15 Bartholomew Row, University House, Birmingham, B5 5JU, United Kingdom
       Tel. +44 01213317677, Email: Claire.Donnelly@bcu.ac.uk
       Contact: Birmingham City University
       Main Address: http://bcu.ac.uk, Address of the buyer profile: www.bcu.ac.uk
       NUTS Code: UKG31

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: PS005A Strategic Planning Media Buying            
      Reference number: 00000417

      II.1.2) Main CPV code:
         79342000 - Marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 4,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKG31 - Birmingham
   
      Main site or place of performance:
      Birmingham
             

      II.2.4) Description of the procurement: Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.

      II.2.5) Award criteria:
      Quality criterion - Name: Technical weighting / Weighting: 70
                  
      Cost criterion - Name: Management Fee / Weighting: 30
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: Yes
         Reference to project(s) and/or programme(s): https://www.delta-esourcing.com/delta/buyers/tenders/viewTenderStatus.html?id=497389970

      II.2.14) Additional information: ERDF Grant Funding


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open Accelerated
         Justification for the choice of accelerated procedure: This tender opportunity is the next stage of the procurement process
following the issue of a PIN Notice on 2 February 2020 for a market
engagement event.

   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2020/S 048-114840
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: PS005A    
   Lot Number: Not Provided    
   Title: Strategic Marketing & Media Services

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 30/06/2020

      V.2.2) Information about tenders
         Number of tenders received: 9
         Number of tenders received from SMEs: 4 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 0          
         Number of tenders received by electronic means: 9

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Agden Limited, 07199718
             2 Chapel Court, 42 Holly Walk, Leamington Spa, CV32 4YS, United Kingdom
             Internet address: https://www.adgenuk.com
             NUTS Code: UKG31
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 5,000,000          
         Total value of the contract/lot: 4,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years
In all correspondence, please quote our reference: 21-436608-001
(your reference: TED85/2021-338146).
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996

   VI.4) Procedures for review

      VI.4.1) Review body
          Birmingham City University
          15 Bartholomew Row, Birmingham, B55 JU, United Kingdom
          Internet address: http://bcu.ac.uk

      VI.4.2) Body responsible for mediation procedures
          Royal Courts of Justice
          Strand, London, WC2A 2LL, United Kingdom

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 17/08/2021