Birmingham 2022: Look, Signage and Wayfinding

UK-Birmingham: Speciality design services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Birmingham Organising Committee for the 2022 Commonwealth Games Ltd
       One Brindley Place, Birmingham, B1 2JB, United Kingdom
       Tel. +44 7951735849, Email: Charlotte.Davidson@birmingham2022.com
       Contact: Charlotte Davidson
       Main Address: https://www.birmingham2022.com, Address of the buyer profile: https://commonwealthgames.finditinbirmingham.com/
       NUTS Code: UKG

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Recreation, culture and religion

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Look, Signage and Wayfinding            
      Reference number: PRO.VDO.0006

      II.1.2) Main CPV code:
         79930000 - Speciality design services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: Provision of comprehensive overall planning, project management, design, production and delivery of the Look of the Games (LOK) and Wayfinding/Signage (SIG) programmes for the Birmingham Organising Committee for the 2022 Commonwealth Games Ltd ("the OC") in relation to the Birmingham 2022 Commonwealth Games ("the Games") with supplier resources embedded within the OC as required. Further information is provided in II.2.4 and in the procurement documents.

The opportunity will also include provision for third party Non-Commercial Organisations (NCOs) to purchase Look and Wayfinding assets and services from the supplier. Further information is provided in section V1.3 and in the procurement documents.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 9,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
            34928470 - Signage.
            34928472 - Sign posts.
            34992000 - Signs and illuminated signs.
            44423400 - Signs and related items.
            79415200 - Design consultancy services.
            79421200 - Project-design services other than for construction work.
            79933000 - Design support services.


      II.2.3) Place of performance
      Nuts code:
      UKG - WEST MIDLANDS (ENGLAND)
   
      Main site or place of performance:
      WEST MIDLANDS (ENGLAND)
             

      II.2.4) Description of the procurement: 71 Commonwealth nations and territories are expected to participate in the XXII Commonwealth Games, which is one of the world's largest multi-sport events, bringing together over 4,000 of the world's elite athletes every 4 years, in an 11-day festival of sport and culture. The Birmingham 2022 Commonwealth Games will be held in venues across Birmingham and the West Midlands from 28 July until 8 August 2022. London's Olympic velodrome will also be utilised.

The principle role of the Look, Wayfinding and Signage supplier will be to provide comprehensive overall planning, project management, design, production and delivery of the Look of the Games (LOK) and Wayfinding/Signage (SIG) programmes for the Birmingham Organising Committee for the 2022 Commonwealth Games Ltd ("the OC") in relation to the Birmingham 2022 Commonwealth Games ("the Games") with supplier resources embedded within the OC as required. The supplier will be responsible for:
•Overall planning of Look, Wayfinding and Signage scope and programme
•Providing embedded resources for design, planning, project management and delivery, including design, kits of parts, application and location plans, budgets and scope management
•Managing the OC Functional Area resource scoping towards establishing the Look, Wayfinding and Signage scope at each venue for the Games, in line with the approved budget and programme constraints, and gain OC sign-off for delivery
•Providing and managing the delivery of the Goods and Services through the provision of a database management software tool
•Procurement and fabrication/manufacturing
•Design, engineering and regulatory compliance
•Logistics, supply, delivery, storage, installation, assembly, testing, commissioning
•Games operations, maintenance, repair/replacement and support
•Decommissioning; removal, remediation and recycling

The opportunity will also include provision for third party customers who are Non-Commercial Organisations (NCOs) to purchase Look and Wayfinding assets and services through the successfully appointed supplier contract. Each third party purchaser NCO will be required to enter into a contract with the successful supplier on substantially the same terms as the contract between the successful supplier and the OC. Further information on the OC's requirements can be found in the additional notes section VI.3 and in the procurement documents available at www.deltaesourcing.com

As stated in section, II.1.5 it is estimated that the contract value range for the Birmingham 2022 games is 7 500 000 GBP to 9 500 000 GBP. This value includes the Look, Wayfinding & Signage scope as outlined within this notice for Birmingham 2022, which is estimated at 4 000 000 GBP to 5 000 000 GBP, and access to the resulting contract for other contracting authorities as described in the following paragraph, which is estimated at 3 500 000 GBP to 4 500 000 GBP.

The contract will be available to public sector bodies throughout the UK and their associated bodies and agencies, local authorities, organisations in the voluntary sector in the UK, charities in the UK, educational establishments in the UK and/or other private organisations in the UK acting as managing agents or procuring on behalf of the public sector delivering services of a public nature. The objective of the Non-Commercial Organisations' (NCOs) access to this contract is to facilitate NCOs purchasing Birmingham 2022 Look and Wayfinding assets and associated supplier services such as scoping, installation and removal, that fall outside the scope of the OC’s responsibility.

      II.2.5) Award criteria:
      Quality criterion - Name: Technical / Weighting: 45
      Quality criterion - Name: Social Value / Weighting: 10
                  
      Cost criterion - Name: Financial / Weighting: 45
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Competitive Dialogue


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2020/S 125-307322
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: PRO.VDO.0006    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 07/04/2021

      V.2.2) Information about tenders
         Number of tenders received: 3
         Number of tenders received from SMEs: 1 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 3          
         Number of tenders received from tenderers from non-EU Member States: 0          
         Number of tenders received by electronic means: 3

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             CSM Sport & Entertainment LLP trading as CSM Live, OC368517
             62 Buckingham Gate, London, SW1P 9ZP, United Kingdom
             Tel. +44 2083024921
             Internet address: https://csmlive.com/
             NUTS Code: UKI
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 9,000,000          
         Total value of the contract/lot: 9,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: There will be the opportunity through this procurement for tenderers to participate in discussions with CGF Partnerships Limited ("CGFP"), which is a joint venture established between the Commonwealth Games Federation and SPORTFIVE UK Limited, in relation to a potential opportunity for the successful supplier to provide equivalent goods and services at subsequent editions of the Commonwealth Games in 2026 and 2030. The host cities for 2026 and 2030 editions are not as yet identified. The opportunity would be set out in a multi-games option agreement (Option Agreement) to be entered into between CGFP and the successful tenderer under which CGFP may in its sole discretion require the successful tenderer to provide the equivalent goods and services in relation to the 2026 and/or 2030 Games.
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https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=616187839

   VI.4) Procedures for review

      VI.4.1) Review body
          Royal Courts of Justice
          London, WC1A 2LL, United Kingdom
          Tel. +44 2079476000

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 04/08/2021