Natural History Museum has published this notice through Delta eSourcing
| Notice Summary |
|---|
| Title: | Reputation & Identity: Brand Development Strategy & Design Phase |
| Notice type: | Contract Award Notice |
| Authority: | Natural History Museum |
| Nature of contract: | Services |
| Procedure: | Restricted |
| Short Description: | The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity. |
| Published: | 27/04/2021 12:11 |
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Section I: Contracting Authority
I.1) Name, Addresses and Contact Point(s):
Natural History Museum
Cromwell Road, South Kensington, London, SW7 5BD, United Kingdom
Tel. +44 2079425416, Email: a.davies@nhm.ac.uk
Contact: Mr Andy Davies Procurement Manager
Main Address: http://www.nhm.ac.uk
NUTS Code: UKI
I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No
I.4)Type of the contracting authority:
Body governed by public law
I.5) Main activity:
Recreation, culture and religion
Section II: Object Of The Contract
II.1) Scope of the procurement
II.1.1) Title: Reputation & Identity: Brand Development Strategy & Design Phase
Reference number: Not Provided
II.1.2) Main CPV code:
79413000 - Marketing management consultancy services.
II.1.3) Type of contract: SERVICES
II.1.4) Short description: The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.
II.1.6) Information about lots
This contract is divided into lots: Yes
II.1.7) Total value of the procurement (excluding VAT)
Value: 230,000
Currency:GBP
II.2) Description (lot no. 1)
II.2.1) Title:Brand Strategy
Lot No:1
II.2.2) Additional CPV code(s):
79413000 - Marketing management consultancy services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy that engaged global audiences with our vision and mission, communicated the value and relevance of our science, offered commercial opportunities and made a compelling case for support.
II.2.5) Award criteria:
Quality criterion - Name: Understanding of the Brief / Weighting: 40
Quality criterion - Name: Methodology for Lot 1 / Weighting: 40
Quality criterion - Name: Key experience of project team / Weighting: 20
Cost criterion - Name: Price within fee budget (pass/fail) / Weighting: 0
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
II.2) Description (lot no. 2)
II.2.1) Title:Brand Update and Roll-out
Lot No:2
II.2.2) Additional CPV code(s):
79413000 - Marketing management consultancy services.
II.2.3) Place of performance
Nuts code:
UKI - LONDON
Main site or place of performance:
LONDON
II.2.4) Description of the procurement: Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.
II.2.5) Award criteria:
Quality criterion - Name: Understanding of the Brief / Weighting: 40
Quality criterion - Name: Methodology for Lot 2 / Weighting: 40
Quality criterion - Name: Key experience of the project team / Weighting: 20
Cost criterion - Name: Price within fixed fee budget (pass/fail) / Weighting: 0
II.2.11) Information about options
Options: No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No
II.2.14) Additional information: Not Provided
Section IV: Procedure
IV.1) Description
IV.1.1)Type of procedure: Restricted
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No
A dynamic purchasing system was set up: No
IV.1.6) Information about electronic auction
An electronic auction has been used: No
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2020/S 219-539052
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No
Section V: Award of contract
Award Of Contract (No.1)
Contract No: Not Provided
Lot Number: 1
Title: Brand Strategy
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 26/04/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4 (SME - as defined in Commission Recommendation 2003/361/EC)
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: No
Contractor (No.1)
Heavenly Group Limited, 04401006
Stobbs House, St. Chad's Place, London, WC1X 9HH, United Kingdom
NUTS Code: UKI
The contractor is an SME: Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 80,000
Total value of the contract/lot: 80,000
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Award Of Contract (No.2)
Contract No: Not Provided
Lot Number: 2
Title: Brand Update and Rollout
A contract/lot is awarded: Yes
V.2) Award of contract
V.2.1) Date of conclusion of the contract: 26/04/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4 (SME - as defined in Commission Recommendation 2003/361/EC)
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
V.2.3) Name and address of the contractor
The contract has been awarded to a group of economic operators: No
Contractor (No.1)
Pentagram Design Limited, 01599748
11 Needham Road, London, W11 2RP, United Kingdom
NUTS Code: UKI
The contractor is an SME: Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 150,000
Total value of the contract/lot: 150,000
Currency: GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No
Section VI: Complementary information
VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
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VI.4) Procedures for review
VI.4.1) Review body
Natural History Museum
Cromwell Road, London, SW7 5BD, United Kingdom
Tel. +44 2079425416, Email: nhmprocurement@nhm.ac.uk
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided
VI.4.4) Service from which information about the review procedure may be obtained
Natural History Museum
Cromwell Road, London, SW7 5BD, United Kingdom
Tel. +44 2079425416
VI.5) Date of dispatch of this notice: 27/04/2021