Peabody Trust: Marketing Framework

UK-London: Advertising and marketing services.


Preliminary Questions
   This notice is for prior information only: Yes
   This notice aims at reducing time-limits for receipt of tenders: No
   This notice is a call for competition: No
         
Section I: Contracting Authority

I.1) Name and addresses:
       Peabody Trust
       Minster Court, 45-47 Westminster Bridge Road, London, SE1 7JB, United Kingdom
       Tel. +44 2038284233, Email: reena.nijjar@peabody.org.uk
       Contact: Reena Nijjar
       Main Address: https://www.peabody.org.uk/
       NUTS Code: UKI
      Specifications and additional documents: As Above
I.2) Joint procurement:
   The contract involves joint procurement: No.
   The contract is awarded by a central purchasing body: No .

I.3) Communication          
   Further information can be obtained from: the above mentioned address

I.4) Type of the contracting authority    
   Body governed by public law
I.5) Main activity:    
   Housing and community amenities

Section II: Object
      
II.1) Scope of the procurement - 1
   II.1.1) Title: Marketing Framework    
          Reference number:
   II.1.2) Common Procurement Vocabulary:       
      79340000 - Advertising and marketing services.
   II.1.3) Type of contract: SERVICES
   II.1.4) Short description:    
      Peabody are seeking to create a Marketing framework consisting of around 8 lots.

This notice is just for suppliers to add themselves onto a supplier list per lot (on Delta) and not an opportunity to tender. We are looking to see how many suppliers are interested in each lot to help us decide on the best route to market.

We anticipate going to market this year but timeframes are yet to be confirmed.

The lots are anticipated to be;
Lot 1 - Design & Creative
Lot 2 - Modelmakers
Lot 3 - CGI & 3D Visualisation
Lot 4 - Interior Design
Lot 5 - Signage
Lot 6 - Marketing Suites
Lot 7 - Print
Lot 8 - Media buying agency          
   II.1.5) Estimated total value:       
      Value excluding VAT (give figures only) : 5,000,000 - GBP
   II.1.6) Information about lots:
      This contract is divided into lots: Yes          
      Maximum number of lots that may be awarded to one tenderer: 8       
      The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not Provided

II.2) Lot Description : 1    
   II.2.1) Title: Design & Creative
         Lot Number: 1          
   II.2.2) Additional CPV code(s):       
      79933000 - Design support services.          
      79415200 - Design consultancy services.          
      79421200 - Project-design services other than for construction work.          
      79822500 - Graphic design services.          
      79930000 - Speciality design services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of full-house creative agencies and agencies who specialise in video work that can deliver a variety of high quality creative work at a competitive price and within, often, restricted budgets. Successful agencies will be able to demonstrate a comprehensive understanding of brand development, positioning and application, creative purpose and the need to be innovative and push creative boundaries to maintain competitor advantage.

Video work capabilities is desirable (either in-house or outsourced for creative agencies – essential for video work agencies) as well as a strong understanding of design principles/ trends.

Creative agencies may be asked to manage large scale projects (sometimes determined through pitching exercises) as well as ad hoc creative deliverables. Agencies will be seen as an extension of the Peabody marketing team and held to a high expectation and standard – especially with the quality and purpose of deliverables.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:EA7566Y625    

II.2) Lot Description : 2    
   II.2.1) Title: Modelmakers
         Lot Number: 2          
   II.2.2) Additional CPV code(s):       
      34999400 - Scale models.          
      72242000 - Design-modelling services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of expert 3D model suppliers to design and build 3D models of upcoming schemes. The models inclusive of lighting and/or interactive technology will assist end users (potential buyers) in visualising the product offering/immediate surroundings and contribute to a fully immersive sales environments.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:RS9VK549SP    

II.2) Lot Description : 3    
   II.2.1) Title: CGI & 3D Visualisation
         Lot Number: 3          
   II.2.2) Additional CPV code(s):       
      71220000 - Architectural design services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of expert CGI and 3D visualisation suppliers. The virtual visualisation assets are crucial tool in creating tangibility of the final product for potential buyers.

Suppliers will produce high quality and innovative still, moving and interactive visuals at a competitive price. Successful visualisation companies will be able to demonstrate value for money, practical and creative portfolio of work, and a variety of visuals including photorealistic visuals, 360 video, AR and VR.

Ability to meet brief and budget requirements, whilst managing the project from conception to completion is essential.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code: XA8PRS88U5    

II.2) Lot Description : 4    
   II.2.1) Title: Interior Design
         Lot Number: 4          
   II.2.2) Additional CPV code(s):       
      79932000 - Interior design services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of experienced interior designers to work with us and to dress and design the interior of select apartments in a sleek and sophisticated style, taking influence from the surrounding area, lifestyle of the target audience and the brand.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:NFEZGZ7QGR    

II.2) Lot Description : 5    
   II.2.1) Title: Signage
         Lot Number: 5          
   II.2.2) Additional CPV code(s):       
      34928470 - Signage.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of sign manufacturing and installation suppliers. Branded signage is a critical tool for raising awareness of Peabody, and scheme specific new build sales brands and product offering to prospective buyers.

Suppliers will produce high quality and innovative signage solutions at a competitive price. Successful signage companies will be able to demonstrate value for money, and a variety of sign manufacturing and installation work (including hoarding, scaffold wraps, flags, banners, posters, and other bespoke signage) and offer additional services such as planning permission applications and graphic visualisation.

Ability to meet brief and budget requirements, whilst managing the project from conception to completion is essential. Adherence to all health and safety regulations, and liaison with site contractor is mandatory.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:4PKTHQ8R6C    

II.2) Lot Description : 6    
   II.2.1) Title: Marketing Suites
         Lot Number: 6          
   II.2.2) Additional CPV code(s):       
      79340000 - Advertising and marketing services.          
      79342000 - Marketing services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of experienced marketing suite designers to help with our ambitious sales programme to plan, design, install, build and dress our sales and marketing suites. That will provide a practical selling space to showcase the available products and homes, stand out from competitor schemes using the scheme brand, and resonate amongst our target demographic; adding value to the customer journey for prospective buyers.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:83X4MG986X    

II.2) Lot Description : 7    
   II.2.1) Title: Print
         Lot Number: 7          
   II.2.2) Additional CPV code(s):       
      22000000 - Printed matter and related products.          
      22100000 - Printed books, brochures and leaflets.          
      22300000 - Postcards, greeting cards and other printed matter.          
      22900000 - Miscellaneous printed matter.          
      79800000 - Printing and related services.          
      79810000 - Printing services.          
      79811000 - Digital printing services.          
      79820000 - Services related to printing.          
      79823000 - Printing and delivery services.          
      79824000 - Printing and distribution services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of printing houses to join our framework.

We’re seeking a printing house that can deliver a variety of high quality print work at a competitive price. Successful printing companies will be able to demonstrate value for money, practical and creative portfolio of work, variety of print work and products (including brochures, posters, merchandise and stationary etc.) and a pro-active approach and work ethic.

Delivering high quality finishes to product within budget is mandatory, as well as an interest in exploring new and innovative printing solutions that adhere to specific project and client briefs.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code:NQXAJ49NQF    

II.2) Lot Description : 8    
   II.2.1) Title: Media buying agency
         Lot Number: 8          
   II.2.2) Additional CPV code(s):       
      79000000 - Business services: law, marketing, consulting, recruitment, printing and security.          
      79340000 - Advertising and marketing services.          
      79342000 - Marketing services.          
      79413000 - Marketing management consultancy services.       
   II.2.3) Place of performance:       
      Region Codes:               
         UKI - LONDON    
   II.2.4) Description of the procurement:       
      Peabody is seeking a number of media buying agencies that will be able to help support and promote developments and the Peabody Sales brand activities over the next few years. We are looking to use the advantage of their expertise in this field in order to support our marketing objectives by researching and suggesting the most cost effective, creative and innovative strategies for media buying across different mediums and target audiences that enable us to stand out from the crowd resulting in new customers.    
   II.2.14) Additional information          
      Please register on the supplier list - Access Code: 4R7AG7FTRZ    

II.3) Estimated Date of publication
         31/12/2020
      
      
Section IV: Procedure   

IV.1) Description       
   IV.1.8) Information about Government Procurement Agreement (GPA )
         The contract is covered by the Government Procurement Agreement (GPA) - YES

Section VI: Complementary Information    
VI.3) Additional Information:       
   To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=492361044
GO-2020520-PRO-16591584 TKR-2020520-PRO-16591583        

VI.5) Date Of Dispatch Of This Notice: 20/05/2020