Royal Botanic Gardens: GB-London: RBGKEW1390 - Legacy Proposition Development

  Royal Botanic Gardens has published this notice through Delta eSourcing

Notice Summary
Title: GB-London: RBGKEW1390 - Legacy Proposition Development
Notice type: Competitive Contract Award Notice
Authority: Royal Botanic Gardens
Nature of contract: Not applicable
Procedure: Not applicable
Short Description:
Published: 22/05/2025 12:54

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Competitive Contract Award Notice

Associated Parent Notice
CompetitiveContractNoticeAddendum - GB-London: RBGKEW1390 - Legacy Proposition Development
1. Title: GB-London: RBGKEW1390 - Legacy Proposition Development
2. Awarding Authority:
    Royal Botanic Gardens, Kew
    Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, TW9 3AE, United Kingdom
    Tel. +442083325000, Email: procurement@kew.org, URL: www.kew.org
    Contact: Sarah Jandu, Attn: Sarah Jandu
3. Contract Type: Services
      Sub Type: Other services.

4. Description: Marketing services. Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew’s new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.

The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies
5. CPV Codes:
   79342000 - Marketing services.

6. NUTS Codes :
   UKI3 - Inner London – West

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Inner London – West,
8. Reference Attributed by the Awarding Authority: RBGKEW1390
9. Awarded to:

    The GOOD Agency Group Ltd
    National ID: 03038655, 3rd Floor Harling House, , 47 – 51 Great Suffolk Street,, London, , SE1 0BS, United Kingdom
    Tel. 02083325000
    Contact: N/A, Attn: Sarah Jandu
Value Cost: 39,962
Is Awardee likely to subcontract?: No Awarded to SME?: Yes
10. Date of Contract Award: 21/05/2025
11. Number of Tenders Received: Not Provided
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=952344398 TKR-2025522-PRO-30686091
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 10/06/2025
Period of Work End date: 09/06/2026
   



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