Imperial War Museums: GB-London: Provision of Digital Analytics Support for IWM - Award Notice

Competitive Contract Award Notice

Associated Parent Notice
CompetitiveContractNotice - GB-London: Provision of Digital Analytics Support for Imperial War Museums
1. Title: GB-London: Provision of Digital Analytics Support for IWM - Award Notice
2. Awarding Authority:
    Imperial War Museums
    IWM London, Lambeth Road, London, SE1 6HZ, United Kingdom
    Tel. 02074165000, Email: erowberry@iwm.org.uk, URL: www.iwm.org.uk
    Attn: Procurement & Resources Officer
3. Contract Type: Services
      Sub Type: Computer and related services.

4. Description: Software programming and consultancy services. Analytical, scientific, mathematical or forecasting software development services. Analytical or scientific software package. Imperial War Museums are looking for a company to provide digital analytics support to the Digital Transformation Team. We are keen to make sure our work is data-informed, we want our colleagues to embrace analytics and insight when making business decisions.

Currently, a lot of our customer data is in different repositories (more than one CRM, ticketing systems etc) and we recognise a need to consolidate it to get more valuable insight. Our in-house Digital Analyst is currently working on bringing the data together in Power BI for better reporting purposes, and we are also working with an agency to build a data warehouse for this customer and transactional data. Some support for this may be required.

We use Google Analytics and have just moved to GA4. Some GA4 training has been undertaken, but there will be scope in this support to do further analytics training, e.g., for new staff.

We are also working with another support agency to create a data lake for our financial data (to improve IWM’s finance reporting). We use Power BI as a reporting tool. All of the agencies currently providing support to IWM will need to foster good working relationships and make sure solutions are compatible.

This contract will cover the appointment of an experienced and professional company to undertake Digital Analytics Support. The contract is for three years. We anticipate that there will be up to 80 hours of work per quarter.

This contract work includes, but is not limited to:

•supporting GA4 for IWM’s websites
•helping produce reports for Senior managers/boards
•Google Tag Manager implementation and support
•support and auditing for website cookies (we would like to do an annual audit)
•social media and paid ads analytics support
•data visualisation using Power BI, Data Studio and Tableau
•helping set metrics
•collaborating with other agencies, where appropriate
•supporting the learning of the Digital Analyst
•occasional training for IWM staff
5. CPV Codes:
   72200000 - Software programming and consultancy services.
   72212460 - Analytical, scientific, mathematical or forecasting software development services.
   48461000 - Analytical or scientific software package.

6. NUTS Codes :
   UKJ - SOUTH EAST (ENGLAND)

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: SOUTH EAST (ENGLAND),
8. Reference Attributed by the Awarding Authority: DE3129
9. Awarded to:

    Smartlytics Consultancy Limited
    National ID: 10509103, The Pinnacle, 170 Midsummer Boulevard, Milton Keynes, MK9 1FE, United Kingdom
    Tel. --
    Attn: Company Director
Value Cost: 105,000
Is Awardee likely to subcontract?: No Awarded to SME?: No
10. Date of Contract Award: 04/10/2023
11. Number of Tenders Received: 29
12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=822804691
TKR-20231110-PRO-24387612
Suitable for VCO: No
Procedure Type:OPEN
Period of Work Start date: 16/10/2023
Period of Work End date: 15/10/2026