University of Leeds (PDVB-8476-PXMZ): PE2022-23/2337 Digital Marketing Framework

UK-Leeds: Marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       University of Leeds
       Purchasing Office, 1 - 3 Lifton Villas, Lifton Place, Leeds, LS2 9JZ, United Kingdom
       Tel. +44 1133434104, Email: a.b.waters@leeds.ac.uk
       Contact: Ben Waters
       Main Address: www.delta-esourcing.com, Address of the buyer profile: www.leeds.ac.uk
       NUTS Code: UKE42

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: PE2022-23/2337 Digital Marketing Framework            
      Reference number: PE2022-23/2337

      II.1.2) Main CPV code:
         79342000 - Marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: THIS IS AN AWARD NOTICE - THIS TENDER IS NOW CLOSED.
We are seeking to appoint digital marketing agencies to a purchasing Framework to plan and deliver campaigns covering the following media: (1) Display and programmatic advertising (2) Social media advertising. This is a purchasing Framework agreement for 3 Suppliers who will be able to bid for work under this Framework. Work will be awarded under this Framework via a Mini-Competition process between the 3 successful Framework bidders.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 300,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKE42 - Leeds
   
      Main site or place of performance:
      Leeds
             

      II.2.4) Description of the procurement: THIS IS AN AWARD NOTICE - THIS TENDER IS NOW CLOSED.
We are seeking to appoint digital marketing agencies to a purchasing Framework to plan and deliver campaigns covering the following media: (1) Display and programmatic advertising (2) Social media advertising. This is a purchasing Framework agreement for 3 Suppliers who will be able to bid for work under this Framework. Work will be awarded under this Framework via a Mini-Competition process between the 3 successful Framework bidders.

      II.2.5) Award criteria:
      Quality criterion - Name: Approach to Working / Weighting: 10
      Quality criterion - Name: Resource Skills & Experience / Weighting: 10
      Quality criterion - Name: Campaign Strategy / Weighting: 20
      Quality criterion - Name: Delivery Plan / Weighting: 20
      Quality criterion - Name: Resource Plan / Weighting: 20
                  
      Cost criterion - Name: Price / Weighting: 20
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: Yes       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2023/S 000-017132
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 10/08/2023

      V.2.2) Information about tenders
         Number of tenders received: 14
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: 14

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: Yes
         
         Contractor (No.1)
             Bonded Agency Limited, 13493092
             27 Grainger Street, Newcastle upon Tyne, NE1 5JE, United Kingdom
             Tel. +44 1913755723, Email: kevin.mcewan@bondedagency.com
             Internet address: https://bondedagency.com/
             NUTS Code: UKC2
            The contractor is an SME: Yes
         
         Contractor (No.2)
             Education Cubed Limited, 08045459
             30-31 Devonshire Place, Brighton, BN2 1QB, United Kingdom
             Tel. +44 1273443577, Email: tenders@educationcubed.com
             Internet address: www.educationcubed.com
             NUTS Code: UKJ21
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 300,000          
         Total value of the contract/lot: 300,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=801926021

   VI.4) Procedures for review

      VI.4.1) Review body
          University of Leeds
          Purchasing Office, 1 - 3 Lifton Villas, Lifton Place, Leeds, LS2 9JZ, United Kingdom
          Tel. +44 1133434104

      VI.4.2) Body responsible for mediation procedures
          University of Leeds
          Purchasing Office, 1 - 3 Lifton Villas, Lifton Place, Leeds, LS2 9JZ, United Kingdom
          Tel. +44 1133434104

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
          University of Leeds
          Purchasing Office, 1 - 3 Lifton Villas, Lifton Place, Leeds, LS2 9JZ, United Kingdom
          Tel. +44 1133434104

   VI.5) Date of dispatch of this notice: 03/10/2023