University of Bath: Media Planning and Buying Services

UK-Bath: Marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       University of Bath
       Finance & Procurement, The Virgil Building, Manvers Street, Bath, BA1 1JW, United Kingdom
       Tel. +44 1225385634, Email: l.kilawee@bath.ac.uk
       Main Address: https://www.bath.ac.uk/teams/procurement-team/, Address of the buyer profile: https://www.bath.ac.uk/teams/procurement-team/
       NUTS Code: UKK12

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Education

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Media Planning and Buying Services            
      Reference number: UOB/Proc/1023

      II.1.2) Main CPV code:
         79342000 - Marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:


•Media strategy and planning
•Media buying
•Monitoring, reporting and evaluation

In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University’s three Faculties and School of Management.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 500,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
   
      Main site or place of performance:
      Bath and North East Somerset, North Somerset and South Gloucestershire
             

      II.2.4) Description of the procurement: The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include:
•Media strategy and planning
•Media buying
•Monitoring, reporting and evaluation
In preparing their bids suppliers are asked to note that responsibility for the planning and delivery of student recruitment marketing activity at the University of Bath is shared between a central marketing team and marketing teams within the University’s three Faculties and School of Management.

      II.2.5) Award criteria:
      Quality criterion - Name: Quality Of Service / Weighting: 70
                  
      Cost criterion - Name: Commercial Proposal / Weighting: 30
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2021/S 998-102311
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 20/09/2021

      V.2.2) Information about tenders
         Number of tenders received: 5
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: Not Provided

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Education Cubed Ltd, 08045459
             30-31 Devonshire Place, Brighton, BN2 1QB, United Kingdom
             Tel. +44 1273443577, Email: tenders@educationcubed.com
             NUTS Code: UKJ21
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 500,000          
         Total value of the contract/lot: 500,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=630446931

   VI.4) Procedures for review

      VI.4.1) Review body
          University of Bath
          Purchasing Services, Bath, BA2 7AY, United Kingdom
          Tel. +44 1225386939

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 30/09/2021