Ordnance Survey: International Digital and App Marketing Agency

UK-Southampton: Advertising and marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Ordnance Survey Ltd
       Explorer House, Adanac Park, Southampton, SO16 0AS, United Kingdom
       Tel. +44 7557926039, Email: steve.douch@os.uk
       Contact: Steve Douch
       Main Address: https://www.ordnancesurvey.co.uk
       NUTS Code: UK

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      General public services

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: International Digital and App Marketing Agency            
      Reference number: BS2070.2020

      II.1.2) Main CPV code:
         79340000 - Advertising and marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: As part of OS’ ongoing growth plans, we have ambitious plans to take OS Maps international, using in-country mapping data, to bring this service to users around the world.

In order to successfully launch OS Maps globally, we require a first-class digital marketing partner, with clear and specific app marketing experience and capability, to work with us on a global basis.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 3,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UK - UNITED KINGDOM
   
      Main site or place of performance:
      UNITED KINGDOM
             

      II.2.4) Description of the procurement: As part of OS’ ongoing growth plans, we have ambitious plans to take OS Maps international, using in-country mapping data, to bring this service to users around the world.

In order to successfully launch OS Maps globally, we require a first-class digital marketing partner, with clear and specific app marketing experience and capability, to work with us on a global basis.

      II.2.5) Award criteria:
                  
      Price - Weighting: 15%
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2020/S 205-500582
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 16/12/2020

      V.2.2) Information about tenders
         Number of tenders received: 3
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: 3

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Jellyfish UK Ltd, 08428703
             31 London Road, Reigate, RH2 9SS, United Kingdom
             NUTS Code: UKJ2
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 3,000,000          
         Total value of the contract/lot: 3,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=618268155

   VI.4) Procedures for review

      VI.4.1) Review body
          Ordnance Survey Ltd
          Southampton, United Kingdom

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 12/08/2021