British Tourist Authority : BTA1297 - SEO (Search Engine Optimization)

UK-London: Advertising and marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       British Tourist Authority, United Kingdom
       151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
       Tel. +44 2075781072, Email: darsej.gjakiu@visitbritain.org
       Contact: Darsej Gjakiu
       Main Address: http://www.visitbritain.org, Address of the buyer profile: http://www.visitbritain.org
       NUTS Code: UKI

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Recreation, culture and religion

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: BTA1297 - SEO (Search Engine Optimization)            
      Reference number: BTA1297

      II.1.2) Main CPV code:
         79340000 - Advertising and marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 500,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKI - LONDON
   
      Main site or place of performance:
      LONDON
             

      II.2.4) Description of the procurement: The purpose of this tender is to appoint a supplier that is able to undertake search engine optimisation and marketing for VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/ VisitEngland visibility and organic and paid traffic across search engines. This tender is run under an Open OJEU procedure and interested suppliers must complete the Selection Questionnaire and meet the minimum specified requirements as stated in the procurement documents.

      II.2.5) Award criteria:
      Quality criterion - Name: Quality / Weighting: 70%
                  
      Cost criterion - Name: Price / Weighting: 30%
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: This procurement process is being conducted in accordance with the Open Procedure. Suppliers need to meet the requirements as stated in the procurement documents. If you do not meet one or more of the minimum requirements for each Selection Criteria you will be excluded from this procurement process. If you pass all Selection Criteria your ITT Response will be fully scored and evaluated.


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2020/S 129-318054
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: Yes

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: BTA1297 - SEO    
   Lot Number: Not Provided    
   Title: BTA1297 - SEO

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 05/11/2020

      V.2.2) Information about tenders
         Number of tenders received: 22
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: Not Provided

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             8 Million Stories, SC430348
             15 Queen Street,, Edinburgh, EH2 1JE, United Kingdom
             NUTS Code: UKM75
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 500,000          
         Total value of the contract/lot: 500,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=541396816

   VI.4) Procedures for review

      VI.4.1) Review body
          British Tourist Authority
          151 Buckingham Palace Road, London, SW1W 9SZ, United Kingdom
          Email: darsej.gjakiu@visitbritain.org
          Internet address: http://www.visitbritain.org

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: The BTA will incorporate a minimum 10 calendar day standstill period at the point that information on the award of the contract is communicated to tenderers. If an appeal regarding the award of contract has not been successfully resolved then the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take action in the High Court. Any such action must be brought promptly (generally within 3 months).

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 06/11/2020