Telford & Wrekin Council: Bus Shelter Advertising Services

UK-Telford: Advertising services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Telford & Wrekin Council
       Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
       Tel. +44 1952381131, Fax. +44 1952381131, Email: debrah.byle@telford.gov.uk
       Contact: Debbie Byle
       Main Address: http://www.telford.gov.uk, Address of the buyer profile: http://telford.g2b.info/
       NUTS Code: UKG21

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Regional or local authority

   I.5) Main activity:
      General public services

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Bus Shelter Advertising Services            
      Reference number: Not Provided

      II.1.2) Main CPV code:
         79341000 - Advertising services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The supply, installation and maintenance of suitable digital advertising units within identified bus shelters and sale of advertising on these units. In addition, the sale of paper advertising at existing bus shelter locations.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 1,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKG21 - Telford and Wrekin
   
      Main site or place of performance:
      Telford and Wrekin
             

      II.2.4) Description of the procurement: The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website.

The Council owns over 270 bus shelters which are located across the borough, these sites see thousands of people using them or driving past them each year. Of these shelters, 49 have paper advertising panels in place using 6 sheet panels (see Appendix 5 for locations). We recognise that there are opportunities to generate additional income by introducing advertising platforms, specifically digital advertising units situated at these or other bus shelters across the borough.
The Council is inviting bids from service providers to supply, install, maintain and sell advertising on our bus shelters within the borough. The Council is open to digital advertising on any number of the bus shelters, to be determined by the bidder. At locations highlighted for digital screens, the Council will aim to provide new bus shelters. These are likely to be BSL ‘Principle’ shelters, however the Council will work with successful bidders in this process.
The Council is also inviting bids from service providers to supply, install, maintain and sell advertising on paper formats using existing frames.

      II.2.5) Award criteria:
       Not Provided

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: The figure at II.2.6 Est Value is indicative cost/income. As we are not purchasing equipment the Provider will absorb the cost of screens and installation and therefore there will be a £0 value to capital. The Council will require an open book approach around the income generated and will choose either Option a) Revenue Share or Option b) Fixed Fee Guarantee.


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2020/S 91-218506
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: Not Provided    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 16/07/2020

      V.2.2) Information about tenders
         Number of tenders received: 3
         Number of tenders received from SMEs: 2 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: Not Provided

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Alight Brand Media Ltd, 11026543
             85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
             NUTS Code: UKG21
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: Not Provided          
         Total value of the contract/lot: 1,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=512923216

   VI.4) Procedures for review

      VI.4.1) Review body
          Telford & Wrekin Council
          Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
          Tel. +44 1952383998

      VI.4.2) Body responsible for mediation procedures
          Telford & Wrekin Council
          Darby House, Lawn Central, Telford, TF3 4JA, United Kingdom
          Tel. +44 1952383998
          Internet address: http://telford.g2b.info

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 31/07/2020