University of Bath: GB-Bath: University Brand Review

  University of Bath has published this notice through Delta eSourcing

Notice Summary
Title: GB-Bath: University Brand Review
Notice type: Competitive Contract Award Notice
Authority: University of Bath
Nature of contract: Not applicable
Procedure: Not applicable
Short Description:
Published: 24/03/2020 11:27

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Competitive Contract Award Notice

Associated Parent Notice
CompetitiveContractNotice - GB-Bath: University Brand Review
1. Title: GB-Bath: University Brand Review
2. Awarding Authority:
    University of Bath
    Purchasing Services, Bath, BA2 7AY, United Kingdom
    Tel. +441225385634, Email: l.kilawee@bath.ac.uk
    Attn: Liam Kilawee
3. Contract Type: Services
      Sub Type: Market research and public opinion polling services.

4. Description: Marketing management consultancy services. The University of Bath is reviewing its branding policy.
We are seeking a partner to help us develop:
-A statement of brand positioning which aligns to the University’s agreed core purpose and values and provides an effective strategic platform of distinctive brand expression
-New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University
-A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand
5. CPV Codes:
   79413000 - Marketing management consultancy services.

6. NUTS Codes :
   UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: Bath and North East Somerset, North Somerset and South Gloucestershire,
8. Reference Attributed by the Awarding Authority:
9. Awarded to:

    Rbl aka REBECCA BATTMAN LIMITED
    Ground Floor,, Marlborough House,, Holly Walk, , Leamington Spa, CV32 4XP, United Kingdom
    Tel. 01926 678368, Email: rebecca@rblteam.com
    Attn: Rebecca Battman
Value Cost: 44,250
Is Awardee likely to subcontract?: No Awarded to SME?: No
10. Date of Contract Award: 13/03/2020
11. Number of Tenders Received: Not Provided
12. Other Information:
Other Information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=481737617
TKR-2020324-PRO-16231207
Suitable for VCO: No
Procedure Type:OPEN
Period of Work Start date: 24/03/2020
Period of Work End date: 23/03/2023
   



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