British Tourist Authority : BTA926 Chinese Travel Partner OTA

UK-London: Administrative services related to tourism affairs.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       British Tourist Authority
       Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom
       Tel. +44 075781067, Email: alia.trevanion@visitbritain.org
       Contact: Alia Trevanion
       Main Address: https://www.visitbritain.com
       NUTS Code: UKI

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Recreation, culture and religion

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: BTA926 Chinese Travel Partner OTA            
      Reference number: BTA926

      II.1.2) Main CPV code:
         75125000 - Administrative services related to tourism affairs.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 3,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
      Not Provided

      II.2.3) Place of performance
      Nuts code:
      UKI - LONDON
   
      Main site or place of performance:
      LONDON
             

      II.2.4) Description of the procurement: VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global campaign and this will be visible at every consumer touchpoint.

      II.2.5) Award criteria:
      Quality criterion - Name: Market relevance of company / Weighting: 20
      Quality criterion - Name: Reach / Weighting: 20
      Quality criterion - Name: Tactical Marketing / Weighting: 12
      Quality criterion - Name: Brand Marketing / Weighting: 13
      Quality criterion - Name: Product development & distribution / Weighting: 10
                  
      Cost criterion - Name: Funding / Weighting: 20
      Cost criterion - Name: Additional support / Weighting: 5
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Innovation Partnership


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Not Provided
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: BTA926 Chinese OTA Partner    
   Lot Number: Not Provided    
   Title: Not Provided

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 13/03/2018

      V.2.2) Information about tenders
         Number of tenders received: 1
         Number of tenders received from SMEs: Not Provided          
         Number of tenders received from tenderers from other EU Member States: Not Provided          
         Number of tenders received from tenderers from non-EU Member States: Not Provided          
         Number of tenders received by electronic means: Not Provided

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Shanghai Ctrip Commerce Co., Ltd.
             Building 18, Sky SOHO, 968 Jinzhong Road, Shanghai, 200335, China
             NUTS Code: UKI
            The contractor is an SME: No

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 621,158          
         Total value of the contract/lot: 621,158
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=306285675

   VI.4) Procedures for review

      VI.4.1) Review body
          British Tourist Authority
          Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET, United Kingdom

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 14/03/2018